Big in Japan | SXSW Review - SXSW Film 2014
It is not without bitter irony, that if they took this same level of initiative in Seattle, Tennis Pro probably would not have been playing to empty rooms in the first place. With Big in Japan, writer-director John Jeffcoat captures the ever-changing trends in the music industry, not just in the United States but internationally as well. With digital technology, anyone can record and sell music totally independent of record labels; but, gone are the days of being discovered and breaking it big right out of the gate. Because the supply of music is now so much higher than the demand, bands must work really hard to get noticed. The difficult part is finding an audience. That is where relentless self-promotion and networking comes in. Most importantly, this new trend truly separates those who love music from those who are just in the game for a quick fortune. Luckily for the guys in Tennis Pro,...
- 12/3/2014
- de Don Simpson
- SmellsLikeScreenSpirit
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