After a tough year for streamers in 2022, the industry as a whole is faced with two major questions as they look to improve their strategies in the new year.
First, just how much has the streaming industry’s bubble burst? And second, can major media companies looking to stem their streaming divisions’ losses find a path forward after the boom in subscriber growth from Covid lockdowns has fizzled out?
“The enthusiasm for streaming among consumers is still there, but I think the assumption that all these platforms are going to continue to grow and add subscribers every quarter is gone,” Hub Entertainment Research founder Jon Giegengack told TheWrap. “I’m not entirely sure why people thought it would go on forever, but we’ve reached the point where that’s not guaranteed.”
Here’s a roundup of the major lessons the industry learned over the past year and how they...
First, just how much has the streaming industry’s bubble burst? And second, can major media companies looking to stem their streaming divisions’ losses find a path forward after the boom in subscriber growth from Covid lockdowns has fizzled out?
“The enthusiasm for streaming among consumers is still there, but I think the assumption that all these platforms are going to continue to grow and add subscribers every quarter is gone,” Hub Entertainment Research founder Jon Giegengack told TheWrap. “I’m not entirely sure why people thought it would go on forever, but we’ve reached the point where that’s not guaranteed.”
Here’s a roundup of the major lessons the industry learned over the past year and how they...
- 12/28/2022
- by Lucas Manfredi and Natalie Oganesyan
- The Wrap
While consumers may revolt over HBO Max yanking shows like “Westworld” and “The Nevers” to license them to third-party free, ad-supported streaming television (Fast) services, industry insiders say Warner Bros. Discovery’s latest cost-cutting measures actually plays well to investors.
The move signals that CEO David Zaslav and his team believe “siloing certain assets is no longer the best way to maximize value,” Monroe Capital’s head of media finance Matthew Rosenberg told TheWrap.
“The question has been how do we build enterprise value in HBO Max? Up until now, it’s been let’s just send all of our stuff there,” Rosenberg said. “Maybe the anchor stuff belongs to be siloed, like the DC movies… but for less critical properties, maximizing value to that company could mean licensing it into the market rather than siloing it from within.”
While Zaslav’s content trimming in recent months has sparked criticism...
The move signals that CEO David Zaslav and his team believe “siloing certain assets is no longer the best way to maximize value,” Monroe Capital’s head of media finance Matthew Rosenberg told TheWrap.
“The question has been how do we build enterprise value in HBO Max? Up until now, it’s been let’s just send all of our stuff there,” Rosenberg said. “Maybe the anchor stuff belongs to be siloed, like the DC movies… but for less critical properties, maximizing value to that company could mean licensing it into the market rather than siloing it from within.”
While Zaslav’s content trimming in recent months has sparked criticism...
- 12/16/2022
- by Lucas Manfredi
- The Wrap
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In September, Paramount’s Pluto TV became the first free, ad-supported platform to crack the Nielsen Gauge, the ratings provider’s monthly, all-platform snapshot of TV use. The platform reached 1 percent of all TV viewership in the U.S. for the month, coming in just below HBO Max and ranking among other paid streaming services. The milestone was a coup for Pluto TV but not entirely surprising, says Tom Ryan, head of streaming at Paramount, given the platform’s longevity and content offerings. “I do think that this is the beginning of Pluto being broken out as one of the top players in engagement for U.S. connected TV,” Ryan tells The Hollywood Reporter.
Pluto TV was founded in 2013, several years before competitors including The Roku Channel and Amazon’s Freevee. After Pluto TV was acquired in 2019 by ViacomCBS (rebranded to Paramount Global...
In September, Paramount’s Pluto TV became the first free, ad-supported platform to crack the Nielsen Gauge, the ratings provider’s monthly, all-platform snapshot of TV use. The platform reached 1 percent of all TV viewership in the U.S. for the month, coming in just below HBO Max and ranking among other paid streaming services. The milestone was a coup for Pluto TV but not entirely surprising, says Tom Ryan, head of streaming at Paramount, given the platform’s longevity and content offerings. “I do think that this is the beginning of Pluto being broken out as one of the top players in engagement for U.S. connected TV,” Ryan tells The Hollywood Reporter.
Pluto TV was founded in 2013, several years before competitors including The Roku Channel and Amazon’s Freevee. After Pluto TV was acquired in 2019 by ViacomCBS (rebranded to Paramount Global...
- 11/2/2022
- by Caitlin Huston
- The Hollywood Reporter - Movie News
Chickie Donahue (Zac Efron) is already deep in his self-appointed wartime mission when someone finally calls it what it really is: “the dumbest thing I ever heard.” By then, the part-time merchant marine and full-time screw-up is already in the middle of Vietnam and its war. The next step is embracing the idiocy of what’s he done while coming out of the whole damn thing alive.
Peter Farrelly’s “The Greatest Beer Run Ever” is his first film since he won Best Picture for “Green Book,” a film embraced by audiences and maligned by critics. This one hits many of the same beats as that divisive feature, though with a lighter touch that strives more boldly to marry his comedic sensibilities and the reality of a painful history.
Like “Green Book,” “The Greatest Beer Run Ever” is The trick this time: Farrelly seems far more aware of how he...
Peter Farrelly’s “The Greatest Beer Run Ever” is his first film since he won Best Picture for “Green Book,” a film embraced by audiences and maligned by critics. This one hits many of the same beats as that divisive feature, though with a lighter touch that strives more boldly to marry his comedic sensibilities and the reality of a painful history.
Like “Green Book,” “The Greatest Beer Run Ever” is The trick this time: Farrelly seems far more aware of how he...
- 9/14/2022
- by Kate Erbland
- Indiewire
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