- I think a lot of Americans go through their day feeling like we've lost something. A sense of community, a pace and a size of life that feels manageable and kind. An idea that we as human beings are basically here to take care of each other. But the more you get out in this country, the more you realize none of these things disappear. They've just been happening while we weren't looking.
- Now authenticity is even more paramount because consumers are increasingly savvy and skeptical of any branded content that whiffs of in-authenticity. Successful branded content does not trick viewers into believing that it's not branded. It creates something meaningful - in which the brand plays an authentic role.
- Companies can do well by doing good. We are achieving our business results, we are meeting our business goals, but we are doing good for the customer base we serve. There is a lot of talk today about brand purpose, but what I'm talking about is brand action. I'm not talking about philanthropy...I'm talking about actually redirecting dollars that are aimed at talking about yourself, and actually doing something to stand alongside them, to advocate for them, to make their lives better beyond selling them things.
Contribute to this page
Suggest an edit or add missing content