Nigeria’s entertainment industry, known as Nollywood, has been thriving for years — it’s the second biggest film industry after Hollywood — but a truly international, mainstream hit in the orbit of a “Squid Game” or “Money Heist” has so far been elusive.
For a long time, that’s boiled down to a proclivity for insular stories that couldn’t easily travel beyond Nigerian viewership, combined with low production values. But all of that is set to change as Nigerian storytelling targets a more global audience, and streaming backers like Netflix direct resources into premium programming from the country’s top producers.
Netflix’s first Nigerian original TV series, “Blood Sisters,” embodies the market potential that’s in store. The four-part thriller comes from prolific producer Mo Abudu’s EbonyLife Studios, and you’d be hard-pressed to walk away from its explosive premiere episode.
Set in Lagos, Nigeria’s largest city,...
For a long time, that’s boiled down to a proclivity for insular stories that couldn’t easily travel beyond Nigerian viewership, combined with low production values. But all of that is set to change as Nigerian storytelling targets a more global audience, and streaming backers like Netflix direct resources into premium programming from the country’s top producers.
Netflix’s first Nigerian original TV series, “Blood Sisters,” embodies the market potential that’s in store. The four-part thriller comes from prolific producer Mo Abudu’s EbonyLife Studios, and you’d be hard-pressed to walk away from its explosive premiere episode.
Set in Lagos, Nigeria’s largest city,...
- 5/6/2022
- by Manori Ravindran
- Variety Film + TV
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