Brat TV‘s latest acquisition will give it a foothold in the horror genre. The Gen Z-oriented media company, which produces shows like Chicken Girls and Attaway General, has acquired scare-oriented content producer Crypt TV.
News of the acquisition comes from Deadline, which did not disclose any financial details from the transaction. Brat plans to relaunch Crypt’s digital channels, which will be stocked with original, creator-driven series. Crypt’s founding team will continue to develop projects for film and TV. The spooky media company’s leaders include CEO Jack Davis, gore master Eli Roth, and film producer Darren Brandl.
Brat and Crypt have several similarities. Both digital media companies launched in the mid-2010s, and they have both built franchises out of original shows and characters. Chicken Girls, which began as the story of the titular high school clique, has since evolved into a multimedia enterprise that spans podcasts,...
News of the acquisition comes from Deadline, which did not disclose any financial details from the transaction. Brat plans to relaunch Crypt’s digital channels, which will be stocked with original, creator-driven series. Crypt’s founding team will continue to develop projects for film and TV. The spooky media company’s leaders include CEO Jack Davis, gore master Eli Roth, and film producer Darren Brandl.
Brat and Crypt have several similarities. Both digital media companies launched in the mid-2010s, and they have both built franchises out of original shows and characters. Chicken Girls, which began as the story of the titular high school clique, has since evolved into a multimedia enterprise that spans podcasts,...
- 1/11/2024
- by Sam Gutelle
- Tubefilter.com
Exclusive: Brat TV, the Gen Z studio behind digital series like Chicken Girls, has acquired Crypt TV, a similar company in the horror space.
The acquisition marks another expansion for Brat TV, which launched its flagship channel in 2016, and now includes Past Your Bedtime, a video podcast network, and an influencer marketing division called Beeline Talent. Counting more than five million subscribers on YouTube, Brat TV also operates channels on streaming services like Samsung, Tubi and Roku, and partners with advertisers like Lego, Mars-Wrigley and Disney. Last year, the company’s video podcast with Drew Afualo, The Comment Section, was licensed exclusively by Spotify. Snapchat, meanwhile, chose Beeline Talent as one of its launch partners for its Collab Studio. With the acquisition of Crypt TV, the company will broaden its digital footprint to new audiences in different genres.
Founded in 2015, Crypt TV amassed over 10 million fans across YouTube and Facebook...
The acquisition marks another expansion for Brat TV, which launched its flagship channel in 2016, and now includes Past Your Bedtime, a video podcast network, and an influencer marketing division called Beeline Talent. Counting more than five million subscribers on YouTube, Brat TV also operates channels on streaming services like Samsung, Tubi and Roku, and partners with advertisers like Lego, Mars-Wrigley and Disney. Last year, the company’s video podcast with Drew Afualo, The Comment Section, was licensed exclusively by Spotify. Snapchat, meanwhile, chose Beeline Talent as one of its launch partners for its Collab Studio. With the acquisition of Crypt TV, the company will broaden its digital footprint to new audiences in different genres.
Founded in 2015, Crypt TV amassed over 10 million fans across YouTube and Facebook...
- 1/11/2024
- by Valerie Complex
- Deadline Film + TV
Brat TV is bringing ecommerce services to its network of creator partners. The Gen Z-focused media company known for hit shows like Chicken Girls has acquired ecommerce platform Jemi.
Brat did not disclose the price tag attached to its Jemi acquisition. Brat Co-Founder Rob Fishman told Tubefilter that the transaction was an all-stock deal. Post-acquisition, Jemi’s leadership team will move on from their positions to explore new opportunities.
Annie Hwang and Jason Cui developed Jemi with help from a $1.8 million seed round, which included participation from notable Vc firms like General Catalyst and Kleiner Perkins. “When we learned that Annie and Jason, Jemi’s founders, were exploring next steps for their company, we approached the team about a potential partnership,” Fishman told Tubefilter. “As we’ve been looking for new ways to team up with digital creators, Jemi’s technology presented a really interesting opportunity for us.”
Jemi...
Brat did not disclose the price tag attached to its Jemi acquisition. Brat Co-Founder Rob Fishman told Tubefilter that the transaction was an all-stock deal. Post-acquisition, Jemi’s leadership team will move on from their positions to explore new opportunities.
Annie Hwang and Jason Cui developed Jemi with help from a $1.8 million seed round, which included participation from notable Vc firms like General Catalyst and Kleiner Perkins. “When we learned that Annie and Jason, Jemi’s founders, were exploring next steps for their company, we approached the team about a potential partnership,” Fishman told Tubefilter. “As we’ve been looking for new ways to team up with digital creators, Jemi’s technology presented a really interesting opportunity for us.”
Jemi...
- 11/30/2023
- by Sam Gutelle
- Tubefilter.com
On May 30, digital media company Brat TV released the first episode of the second season of College Years, a spin-off of the Chicken Girls franchise. Since its first episode hit YouTube in 2017, Chicken Girls has become Brat’s biggest hit, growing into a multimedia brand that encompasses books, podcasts, and much more.
College Years, which arrived last year, dives into the collegiate lives of two characters who first appeared within Chicken Girls‘ high school milieu: Birdie (played by Mads Lewis) and Rooney (Indiana Massara). The second season of College Years brings new dimensions to those characters by introducing a fresh series of trials, friendships, and love interests.
But College Years is more than a mere spinoff. It’s Brat’s attempt to follow its target audience. Through its signature franchise, Brat has welcomed a devout fan base of Gen Z consumers. As those viewers grow up, adopt different attitudes, and seek new experiences,...
College Years, which arrived last year, dives into the collegiate lives of two characters who first appeared within Chicken Girls‘ high school milieu: Birdie (played by Mads Lewis) and Rooney (Indiana Massara). The second season of College Years brings new dimensions to those characters by introducing a fresh series of trials, friendships, and love interests.
But College Years is more than a mere spinoff. It’s Brat’s attempt to follow its target audience. Through its signature franchise, Brat has welcomed a devout fan base of Gen Z consumers. As those viewers grow up, adopt different attitudes, and seek new experiences,...
- 5/30/2023
- by Sam Gutelle
- Tubefilter.com
The end of September will be a busy time for Brat TV. That’s when the Gen Z-oriented media company will premiere the three programs that make up its fall slate: Hit shows Chicken Girls and Attaway General will return for new seasons, and Juniors will premiere as the latest addition to the Brat TV lineup.
Of these three releases, the first one to hit Brat’s YouTube channel will be Juniors. The new series, which will follow high school students who share a favorite coffee shop, has been given a September 26 release date. The next day, Chicken Girls will begin its tenth season of teenage dance drama. Finally, on the last day of the month, Brat viewers will gain access to the season four premiere of Attaway General, which follows young volunteers at a hospital.
The prevalence of high school-age characters in all three shows is no coincidence. Brat...
Of these three releases, the first one to hit Brat’s YouTube channel will be Juniors. The new series, which will follow high school students who share a favorite coffee shop, has been given a September 26 release date. The next day, Chicken Girls will begin its tenth season of teenage dance drama. Finally, on the last day of the month, Brat viewers will gain access to the season four premiere of Attaway General, which follows young volunteers at a hospital.
The prevalence of high school-age characters in all three shows is no coincidence. Brat...
- 9/16/2022
- by Sam Gutelle
- Tubefilter.com
Brat TV, maker of young-skewing online series like Chicken Girls and Attaway General, has received an investment from New Line founder Bob Shaye, who is joining the company’s board.
Terms were not disclosed. Brat, which was founded in 2017, says it tripled its revenue to $15 million in 2020 and projects reaching $35 million in 2021. Its YouTube channel has more than 5 million subscribers and draws advertisers like General Mills and Mars-Wrigley. The company also has launched free, ad-supported streaming channels on Roku, Samsung and NBCUniversal’s Peacock. Brat also has a significant presence on social media, with a production partnership with Instagram and Past Your Bedtime, a news show it makes for Snapchat that aims at Gen Z viewers.
Shaye left New Line in 2008 after the company he started in 1967 began to get more fully absorbed into Warner Bros. After operating for more than 25 years as a fully independent production entity known for Nightmare on Elm Street,...
Terms were not disclosed. Brat, which was founded in 2017, says it tripled its revenue to $15 million in 2020 and projects reaching $35 million in 2021. Its YouTube channel has more than 5 million subscribers and draws advertisers like General Mills and Mars-Wrigley. The company also has launched free, ad-supported streaming channels on Roku, Samsung and NBCUniversal’s Peacock. Brat also has a significant presence on social media, with a production partnership with Instagram and Past Your Bedtime, a news show it makes for Snapchat that aims at Gen Z viewers.
Shaye left New Line in 2008 after the company he started in 1967 began to get more fully absorbed into Warner Bros. After operating for more than 25 years as a fully independent production entity known for Nightmare on Elm Street,...
- 9/22/2021
- by Dade Hayes
- Deadline Film + TV
Fanhouse, a fledgling, OnlyFans-esque platform whose aim is to help creators monetize their fan communities with safe-for-work content, has raised $1.3 million in seed funding.
The round was led by Chapter One’s Jeff Morris Jr. and Mantis Vc, an early-stage tech investment firm formed by music duo The Chainsmokers. Other participants included 20Vc’s Harry Stebbings, Niche and Brat founders Darren Lachtman and Rob Fishman, Parcast founder Max Cutler, PlayVS founder Delane Parnell, Nea’s Luke Pappas, Plus Capital’s Ryan Morris, and product designer Jordan Kutzer.
In a Twitter thread, the company noted that women make up 30% of its capitalization table, including creator economy leader Li Jin, finance and gaming creator Chelsea Maag, writer and host Jilly Hendrix, and fashion influencer Rocky Barnes.
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The round was led by Chapter One’s Jeff Morris Jr. and Mantis Vc, an early-stage tech investment firm formed by music duo The Chainsmokers. Other participants included 20Vc’s Harry Stebbings, Niche and Brat founders Darren Lachtman and Rob Fishman, Parcast founder Max Cutler, PlayVS founder Delane Parnell, Nea’s Luke Pappas, Plus Capital’s Ryan Morris, and product designer Jordan Kutzer.
In a Twitter thread, the company noted that women make up 30% of its capitalization table, including creator economy leader Li Jin, finance and gaming creator Chelsea Maag, writer and host Jilly Hendrix, and fashion influencer Rocky Barnes.
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- 5/27/2021
- by Geoff Weiss
- Tubefilter.com
Brat TV is coming to Snapchat Discover.
The network’s hit series “Past Your Bedtime,” a Gen Z news and culture show that premiered earlier this year, has been renewed for a second season on Snapchat’s Discover platform. Since its initial broadcast on Snapchat, the show, hosted by TikTok star Sam Partida, has moved up to three episodes each week, and reached more than 8 million unique views in November.
Brat TV will also premiere a new show, titled “Hot Take,” on Snapchat. It will feature actor and digital creator Josiah Alpher who will review new releases on streamers, vlogs and social media.
“We’re thrilled that these nimble, engaging formats are resonating so strongly with Snapchat’s massive Gen Z audience,” said Brat TV’s co-founder Rob Fishman.
Brat TV garnered over 20 million unique viewers on YouTube in the first half of 2020 from its hit show “Chicken Girls” and its latest series,...
The network’s hit series “Past Your Bedtime,” a Gen Z news and culture show that premiered earlier this year, has been renewed for a second season on Snapchat’s Discover platform. Since its initial broadcast on Snapchat, the show, hosted by TikTok star Sam Partida, has moved up to three episodes each week, and reached more than 8 million unique views in November.
Brat TV will also premiere a new show, titled “Hot Take,” on Snapchat. It will feature actor and digital creator Josiah Alpher who will review new releases on streamers, vlogs and social media.
“We’re thrilled that these nimble, engaging formats are resonating so strongly with Snapchat’s massive Gen Z audience,” said Brat TV’s co-founder Rob Fishman.
Brat TV garnered over 20 million unique viewers on YouTube in the first half of 2020 from its hit show “Chicken Girls” and its latest series,...
- 12/18/2020
- by Janet W. Lee
- Variety Film + TV
Brat TV announced the renewal of “Attaway General” for Season 2, with filming already underway.
The series, which is known for featuring young talent — including TikTok stars like Dixie D’Amelio — follows a group of teenagers who volunteer at the Attaway General Hospital in hopes of preparing for future medical careers. The first season of “Attaway General” premiered on YouTube but is now available on Hulu.
“Too often, Gen Z audiences have to choose between the talent they follow and the shows they
stream — and Attaway General offers the best of both worlds,” said Brat TV co-founder Rob Fishman in a statement.
Social media stars Madi Monroe, Lauren Kettering and Eric Montanez will return for the second season. D’Amelio, another of the show’s main cast members, will not feature in the series past Season 1, however. The influencer, whose acting career began with “Attaway General,” is unable to take part in...
The series, which is known for featuring young talent — including TikTok stars like Dixie D’Amelio — follows a group of teenagers who volunteer at the Attaway General Hospital in hopes of preparing for future medical careers. The first season of “Attaway General” premiered on YouTube but is now available on Hulu.
“Too often, Gen Z audiences have to choose between the talent they follow and the shows they
stream — and Attaway General offers the best of both worlds,” said Brat TV co-founder Rob Fishman in a statement.
Social media stars Madi Monroe, Lauren Kettering and Eric Montanez will return for the second season. D’Amelio, another of the show’s main cast members, will not feature in the series past Season 1, however. The influencer, whose acting career began with “Attaway General,” is unable to take part in...
- 11/30/2020
- by Eli Countryman
- Variety Film + TV
Gen Z studio Brat TV has announced that the seventh season of “Chicken Girls” will release on Sept. 1, featuring brand new cast members.
The updated cast will be led by 11-year-old Hayley LeBlanc, who is following in the footsteps of her older sister Annie, the previous star of the series. Also joining the cast is Kheris Rogers; an actress and singer, Enzo Lopez; the younger brother of TikTok phenomenon Addison Rae; “Dance Moms” alum Elliana Walmsley and dancer and actor Aiden Prince.
Txunamy Ortiz, Coco Quinn, Corinne Joy, Liam-Alexander Newman, Skyler Aboujaoude and Matteo Gallegos round out the new additions. Original cast members Annie LeBlanc and Hayden Summerall will appear occasionally throughout the new season.
“Coming off our best quarter yet, we couldn’t be more excited to introduce a new generation of Chicken Girls – which, for millions of Gen Z viewers, has become a household name,” Brat TV co-founder Rob Fishman said.
The updated cast will be led by 11-year-old Hayley LeBlanc, who is following in the footsteps of her older sister Annie, the previous star of the series. Also joining the cast is Kheris Rogers; an actress and singer, Enzo Lopez; the younger brother of TikTok phenomenon Addison Rae; “Dance Moms” alum Elliana Walmsley and dancer and actor Aiden Prince.
Txunamy Ortiz, Coco Quinn, Corinne Joy, Liam-Alexander Newman, Skyler Aboujaoude and Matteo Gallegos round out the new additions. Original cast members Annie LeBlanc and Hayden Summerall will appear occasionally throughout the new season.
“Coming off our best quarter yet, we couldn’t be more excited to introduce a new generation of Chicken Girls – which, for millions of Gen Z viewers, has become a household name,” Brat TV co-founder Rob Fishman said.
- 8/4/2020
- by Ellise Shafer
- Variety Film + TV
MGM Television, headed by Worldwide Chairman Mark Burnett, is making a push in scripted programming across all platforms and bolstering its development team with three key executive hires. Bradley Gardner has been named Svp of Orion Television, focusing on comedy and drama; Christopher Goble has been tapped as VP, Orion Television and will focus on the horror/sci-fi genres. Additionally, Jina Jones will serve as Head of Studio Development for MGM’s partnership with Brat TV, developing scripted content for Ya audiences. The announcement was made Friday by MGM’s President of Unscripted & Alternative Television and Orion Television, Barry Poznick, to whom all will report.
“We are hitting the ground running, bringing audiences the buzz-worthy, pop-culture content they love to binge… on budgets that the buyers can enjoy,” said Poznick. “Bradley, Christopher and Jina have great instincts, impressive track records, and are trusted partners in the creative community. We are...
“We are hitting the ground running, bringing audiences the buzz-worthy, pop-culture content they love to binge… on budgets that the buyers can enjoy,” said Poznick. “Bradley, Christopher and Jina have great instincts, impressive track records, and are trusted partners in the creative community. We are...
- 1/24/2020
- by Denise Petski
- Deadline Film + TV
Paramount Network’s Bradley Gardner has been named senior vice president of Orion Television, where he will be the head of scripted programming, the studio announced on Friday.
As part of the move, the label is strengthening its development team with other executive hires, including Christopher Goble and Jina Jones. While Gardner’s focus will be on comedy and drama series, Goble has been named vice president of Orion Television and will focus on the horror and sci-fi genres. Jones has been named head of studio development for MGM’s partnership with Brat TV, where she will develop scripted content for young adult audiences.
The new hires will report to Barry Poznick, president of MGM’s unscripted and alternative television and Orion Television.
Also Read: Michael De Luca Named Chairman of MGM Motion Picture Group
“We are hitting the ground running, bringing audiences the buzz-worthy, pop-culture content they love to binge…...
As part of the move, the label is strengthening its development team with other executive hires, including Christopher Goble and Jina Jones. While Gardner’s focus will be on comedy and drama series, Goble has been named vice president of Orion Television and will focus on the horror and sci-fi genres. Jones has been named head of studio development for MGM’s partnership with Brat TV, where she will develop scripted content for young adult audiences.
The new hires will report to Barry Poznick, president of MGM’s unscripted and alternative television and Orion Television.
Also Read: Michael De Luca Named Chairman of MGM Motion Picture Group
“We are hitting the ground running, bringing audiences the buzz-worthy, pop-culture content they love to binge…...
- 1/24/2020
- by Margeaux Sippell
- The Wrap
Exclusive: Sara Shepard, author of book series Pretty Little Liars, which became a Freeform mystery series that ran for seven seasons and spawned the current spinoff Pretty Little Liars: The Perfectionists, has set a new series. Crown Lake will debut this summer on Gen Z streaming service Brat.
Crown Lake is set at an elite boarding school in the 1990s. Its ensemble cast is led by Francesca Capaldi (Dog With a Blog), Kyla-Drew and Emily Skinner (Andi Mack). Lilia Buckingham, from Brat’s original series Dirt, narrates and co-produces. Ollie Waters, Glory Curda, Sophia Lucia and Lucas Stadvec also are in the cast.
Shepard is producing Crown Lake which like all Brat series is written by the streamer’s writers room overseen by co-founder Rob Fishman.
“Brat has really tapped into what teens watch, and how they watch TV,” Shepard said. “It was thrilling to help...
Crown Lake is set at an elite boarding school in the 1990s. Its ensemble cast is led by Francesca Capaldi (Dog With a Blog), Kyla-Drew and Emily Skinner (Andi Mack). Lilia Buckingham, from Brat’s original series Dirt, narrates and co-produces. Ollie Waters, Glory Curda, Sophia Lucia and Lucas Stadvec also are in the cast.
Shepard is producing Crown Lake which like all Brat series is written by the streamer’s writers room overseen by co-founder Rob Fishman.
“Brat has really tapped into what teens watch, and how they watch TV,” Shepard said. “It was thrilling to help...
- 5/7/2019
- by Patrick Hipes
- Deadline Film + TV
Brat’s spring slate of programming will include two new original series as the digital studio and network that caters to Gen Z audiences continues to ramp up, It also adding sales and marketing executives after launching its first advertising campaign in February.
The network’s latest original series set for launch in the window include Red Ruby, about a group of students who went missing underground in the 1990s and re-emerge as teenage vampires. Daniela Perkins (Knight Squad), Michael Campion (Fuller House), Madisyn Shipman (Game Shakers) and Alex Lange (Code Black) star. The other is Stuck, a comedy starring YouTuber Enya Umanzor as a high schooler trapped in a time loop. Denzel Dion, make-up artist Vereensa Sayed and singer-songwriter Ava Maybee Cardoso-Smith co-star.
The new offerings will join Brat’s original film Spring Breakaway, which bowed March 13 on the network that boasts nearly 3 million YouTube subscribers. The pic features...
The network’s latest original series set for launch in the window include Red Ruby, about a group of students who went missing underground in the 1990s and re-emerge as teenage vampires. Daniela Perkins (Knight Squad), Michael Campion (Fuller House), Madisyn Shipman (Game Shakers) and Alex Lange (Code Black) star. The other is Stuck, a comedy starring YouTuber Enya Umanzor as a high schooler trapped in a time loop. Denzel Dion, make-up artist Vereensa Sayed and singer-songwriter Ava Maybee Cardoso-Smith co-star.
The new offerings will join Brat’s original film Spring Breakaway, which bowed March 13 on the network that boasts nearly 3 million YouTube subscribers. The pic features...
- 3/22/2019
- by Patrick Hipes
- Deadline Film + TV
Brat, the Gen Z-focused digital studio that works with tween influencers like Annie LeBlanc and Mackenzie Ziegler, is getting into the branded content business.
The company, whose co-founders include Rob Fishman and Darren Lachtman -- who previously founded the Twitter-owned influencer marketing platform Niche -- has just completed its first ad campaign for Happy Death Day 2U, a PG-13 horror feature from Universal. The campaign comprised four custom TV-style spots starring Brat talent that aired as 45-second shorts in front of its YouTube programming, with bonus content distributed on Instagram.
“We spent eighteen months focused singularly on building the brand, and creating our tent-pole shows,” Fishman tells Tubefilter of the company’s foray into branded content. “With big hits like Chicken Girls, Total Eclipse, and Zoe Valentine on our hands, we're now ready to bring advertisers to the table in a meaningful way."
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The company, whose co-founders include Rob Fishman and Darren Lachtman -- who previously founded the Twitter-owned influencer marketing platform Niche -- has just completed its first ad campaign for Happy Death Day 2U, a PG-13 horror feature from Universal. The campaign comprised four custom TV-style spots starring Brat talent that aired as 45-second shorts in front of its YouTube programming, with bonus content distributed on Instagram.
“We spent eighteen months focused singularly on building the brand, and creating our tent-pole shows,” Fishman tells Tubefilter of the company’s foray into branded content. “With big hits like Chicken Girls, Total Eclipse, and Zoe Valentine on our hands, we're now ready to bring advertisers to the table in a meaningful way."
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- 3/1/2019
- by Geoff Weiss
- Tubefilter.com
Exclusive: Jessica Klein, a writer and executive producer on the original Beverly Hills, 90210 who later worked on soaps One Life to Live and As the World Turns, has been hired as VP Programming at Brat, the digital network and studio that aims its programming at Generation Z.
The move is an interesting one for Brat, which has been ramping up its original film and TV content on its digital platforms. The company focuses on using social media stars to build teen-based programming; nearly 3 billion minutes of Brat content were consumed across YouTube, Facebook and Instagram in 2018, Brat says. It has 2.7 million subscribers to its YouTube channel.
“I’ve spent the majority of my career writing serialized dramas for and about teenagers,” Klein said. “Kids haven’t changed, but Brat has figured out how to reach them. I can’t wait to help this incredibly exciting company create dramatic and engaging...
The move is an interesting one for Brat, which has been ramping up its original film and TV content on its digital platforms. The company focuses on using social media stars to build teen-based programming; nearly 3 billion minutes of Brat content were consumed across YouTube, Facebook and Instagram in 2018, Brat says. It has 2.7 million subscribers to its YouTube channel.
“I’ve spent the majority of my career writing serialized dramas for and about teenagers,” Klein said. “Kids haven’t changed, but Brat has figured out how to reach them. I can’t wait to help this incredibly exciting company create dramatic and engaging...
- 2/4/2019
- by Patrick Hipes
- Deadline Film + TV
Brat, the Gen Z-focused digital studio and network, said Friday it has renewed and set release dates for five original series and ordered two new series, one featuring Anna Cathcart from To All the Girls I’ve Loved Before and Odd Squad and another starring up-and-coming pro boxer Ryan “Kingry” Garcia.
The Brat network has more than 2.5 million subscribers on YouTube, with 15 million unique viewers, says the company, which focuses on using social media stars to build teen-based programming for platforms like YouTube, Facebook and Instagram. Nearly 3 billion minutes of content were consumed in the past year, Brat says.
The new series: Zoe Valentine, toplined by Cathcart, who played Kitty in Netflix’s To All the Boys I’ve Loved Before, which is now getting a sequel, and Olympia on PBS’ Odd Squad. It will premiere January 16. Also, On the Ropes, the Garcia-fronted series set in the world of underground boxing.
The Brat network has more than 2.5 million subscribers on YouTube, with 15 million unique viewers, says the company, which focuses on using social media stars to build teen-based programming for platforms like YouTube, Facebook and Instagram. Nearly 3 billion minutes of content were consumed in the past year, Brat says.
The new series: Zoe Valentine, toplined by Cathcart, who played Kitty in Netflix’s To All the Boys I’ve Loved Before, which is now getting a sequel, and Olympia on PBS’ Odd Squad. It will premiere January 16. Also, On the Ropes, the Garcia-fronted series set in the world of underground boxing.
- 12/7/2018
- by Patrick Hipes
- Deadline Film + TV
Brat, the digital studio and network focused on creating entertainment for Gen-z, has expanded its executive ranks to match its growing ambitions.
Since raising $30 million in July, Brat has expanded into a new, 10,000-square-foot studio in Hollywood and brought in 50 full-time employees.
“A year ago today, we were just eight people,” said Rob Fishman, Brat’s co-founder. “As our audience rapidly expands, we’ve staffed up considerably to increase production, explore new verticals and partner with advertisers.”
The company tapped Eleanor Nett as head of production, to oversee programming initiatives. Before joining Brat she worked as vice president of physical production at Endgame Entertainment, and as COO of Fancy Films Post Services.
Chase Logan, who was the senior post-production supervisor at Awesomeness TV, has been named head of post-production.
Bolstering the company’s corporate ranks are Leigha Kemmett, who joins as director of finance, after roles at Disney, Hulu and Fox.
Since raising $30 million in July, Brat has expanded into a new, 10,000-square-foot studio in Hollywood and brought in 50 full-time employees.
“A year ago today, we were just eight people,” said Rob Fishman, Brat’s co-founder. “As our audience rapidly expands, we’ve staffed up considerably to increase production, explore new verticals and partner with advertisers.”
The company tapped Eleanor Nett as head of production, to oversee programming initiatives. Before joining Brat she worked as vice president of physical production at Endgame Entertainment, and as COO of Fancy Films Post Services.
Chase Logan, who was the senior post-production supervisor at Awesomeness TV, has been named head of post-production.
Bolstering the company’s corporate ranks are Leigha Kemmett, who joins as director of finance, after roles at Disney, Hulu and Fox.
- 11/17/2018
- by Dawn C. Chmielewski
- Deadline Film + TV
Brat, the digital production studio churning out irresistible series and films for tweens headlined by Gen Z’s biggest influencers, is foraying into yet another media realm with the launch of its very own record label.
While Brat has already released several songs from the multi-talented creators who appear in its shows, like Annie LeBlanc -- primarily as a means of promotion -- Brat Records will launch music as a standalone venture, says Brat founder Rob Fishman. For instance, LeBlanc’s original song "Photograph" (below), to promote the Chicken Girls movie, has roughly 15 million views on YouTube, while the company’s songs have collectively nabbed 12 million streams on Spotify and “substantial sales on iTunes,” according to Variety.
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While Brat has already released several songs from the multi-talented creators who appear in its shows, like Annie LeBlanc -- primarily as a means of promotion -- Brat Records will launch music as a standalone venture, says Brat founder Rob Fishman. For instance, LeBlanc’s original song "Photograph" (below), to promote the Chicken Girls movie, has roughly 15 million views on YouTube, while the company’s songs have collectively nabbed 12 million streams on Spotify and “substantial sales on iTunes,” according to Variety.
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- 9/13/2018
- by Geoff Weiss
- Tubefilter.com
Tween studio Brat has taken the lid off its first original series for Facebook Watch, Turnt.
The company briefly teased Turnt when it announced that it had raised $30 million in fresh funding last week from Anchorage Capital and others. Turnt will skew more mature than Brat’s previous programming, which is perhaps typified by its popular Chicken Girls franchise starring 13-year-old digital influencer Annie LeBlanc.
Starring newcomers Madeleine Byrne, Elsie Hewitt, and YouNow-slash-Musical.ly star Cristian Oliveras, Turnt is a 40-epsiode teen soap following an ensemble cast as they navigate the travails of high school after a scandalous hookup leads to bad trips, budding romance, and secret sex. The series will premiere on Aug. 1 with a four-episode drop, per The Hollywood Reporter, with three additional installments arriving every week thereafter. The series was created by Rachel Stern, while Will Slocome (The Escort) will direct. Brat co-founder Rob Fishman calls the series “provocative and timely.
The company briefly teased Turnt when it announced that it had raised $30 million in fresh funding last week from Anchorage Capital and others. Turnt will skew more mature than Brat’s previous programming, which is perhaps typified by its popular Chicken Girls franchise starring 13-year-old digital influencer Annie LeBlanc.
Starring newcomers Madeleine Byrne, Elsie Hewitt, and YouNow-slash-Musical.ly star Cristian Oliveras, Turnt is a 40-epsiode teen soap following an ensemble cast as they navigate the travails of high school after a scandalous hookup leads to bad trips, budding romance, and secret sex. The series will premiere on Aug. 1 with a four-episode drop, per The Hollywood Reporter, with three additional installments arriving every week thereafter. The series was created by Rachel Stern, while Will Slocome (The Escort) will direct. Brat co-founder Rob Fishman calls the series “provocative and timely.
- 7/27/2018
- by Geoff Weiss
- Tubefilter.com
The Gen-z studio Brat will bring a comedy centered around the world of competitive cheerleading to Snapchat, representing the digital studio’s first distribution deal with the platform.
Boss Cheer begins airing on Sunday, July 15, on Snapchat’s Discover page for users in English-speaking countries around the world.
The show stars popular teen influencers Tessa Brooks and Tristan Tales, who play coaches who whip a cheer squad into shape for regional competition. Sofie Dossi (America’s Got Talent), Sarah Reasons (Dance Moms), Nicole Laeno (Dance-Off Juniors), Jordan Doww and Bianca Treger round out the cast.
The Boss Cheer audience is smack in the middle of Snapchat’s core demographic of teen and young twenty-somethings, who spend an average of 40 minutes on the app daily.
“Brat has quickly become one of the leading content brands for a new generation. With Snapchat’s core audience being under 25, we’re confident bringing their...
Boss Cheer begins airing on Sunday, July 15, on Snapchat’s Discover page for users in English-speaking countries around the world.
The show stars popular teen influencers Tessa Brooks and Tristan Tales, who play coaches who whip a cheer squad into shape for regional competition. Sofie Dossi (America’s Got Talent), Sarah Reasons (Dance Moms), Nicole Laeno (Dance-Off Juniors), Jordan Doww and Bianca Treger round out the cast.
The Boss Cheer audience is smack in the middle of Snapchat’s core demographic of teen and young twenty-somethings, who spend an average of 40 minutes on the app daily.
“Brat has quickly become one of the leading content brands for a new generation. With Snapchat’s core audience being under 25, we’re confident bringing their...
- 6/29/2018
- by Dawn C. Chmielewski
- Deadline Film + TV
Digital network Brat is in production on its first multicam sitcom “Hotel Du Loone,” which is slated to air later this summer. Set inside a wacky and wondrous hotel, the show is led by Hayley LeBlanc, a nine-year-old newcomer, with a supporting cast of “The Thunderman’s” Chris Tallman, Mindy Sterling, Terri Ivens and Reinaldo Zavarce. “The Love Boat’s” Ted Lange and “Hannah Montana” alum Jason Earles round out the group. The 10-episode series will stream on Brat’s YouTube channel. “We’re one of a handful of companies in the world broadcasting TV online for free,” said Rob Fishman, co-founder of Brat, said in a statement. “With new shows like this, we’re doubling down on that proposition.” “Hotel Du Loone” joins the recently announced “A Girl Named Jo,” a teen mystery series starring Annie LeBlanc and Addison Riecke, for Brat’s summer releases. “A Girl Named Jo,...
- 5/30/2018
- by Kirsten Chuba
- Variety Film + TV
A teen mystery series is in development at digital network Brat, featuring Brat and Nickelodeon stars Annie LeBlanc and Addison Riecke. The show, Brat’s first period drama, takes place in 1963, a decade after a factory fire had ruined a small town; LeBlanc’s and Riecke’s characters become unlikely friends from opposite sides of the tracks and uncover the community’s complex history. The eight-episode order is slated to air this summer.
Also joining the cast are “Jane the Virgin’s” Wes Armstrong, “Breaking Bad’s” Tom Kiesche and Reid Miller. The show marks Brat’s second series starring LeBlanc, who takes the title role. LeBlanc also plays Rhyme in Brat’s family drama “Chicken Girls.” Riecke is known for her work on Nickelodeon’s “The Thundermans,” in which she plays little sister Nora Thunderman.
Directed by Jeff Jenkins and written by Carlos Rafael Gomez, the show joins Brat...
Also joining the cast are “Jane the Virgin’s” Wes Armstrong, “Breaking Bad’s” Tom Kiesche and Reid Miller. The show marks Brat’s second series starring LeBlanc, who takes the title role. LeBlanc also plays Rhyme in Brat’s family drama “Chicken Girls.” Riecke is known for her work on Nickelodeon’s “The Thundermans,” in which she plays little sister Nora Thunderman.
Directed by Jeff Jenkins and written by Carlos Rafael Gomez, the show joins Brat...
- 5/21/2018
- by Christi Carras
- Variety Film + TV
Gen-z focused digital studio Brat added three partners, two of whom served as executives at Brat founders Rob Fishman and Darren Lachtman’s earlier venture, Niche.
The three, new partners include Asher Levin, Nick Millman, and Kristen Lachtman, as reported by Deadline. Both Millman and Lachtman previously helped lead Niche, a company that connected brands and social influencers. In 2015, Twitter purchased the company for [X$$], and both Millman and Kristen ended up working there.
At Twitter, Kristen served as head of global creators. She’ll oversee both talent and human resources departments at Brat. Millman worked on sales and accounts and Twitter, and his role at Brat will involve managing finances, partnerships, and licensing. Both counted among Niche’s first employees, Millman actually serving as the company’s first staffer.
“Reuniting our executive team is incredibly exciting,” said Fishman and Darren Lachtman, according to Deadline. “Nick and Kristen were instrumental to Niche’s success,...
The three, new partners include Asher Levin, Nick Millman, and Kristen Lachtman, as reported by Deadline. Both Millman and Lachtman previously helped lead Niche, a company that connected brands and social influencers. In 2015, Twitter purchased the company for [X$$], and both Millman and Kristen ended up working there.
At Twitter, Kristen served as head of global creators. She’ll oversee both talent and human resources departments at Brat. Millman worked on sales and accounts and Twitter, and his role at Brat will involve managing finances, partnerships, and licensing. Both counted among Niche’s first employees, Millman actually serving as the company’s first staffer.
“Reuniting our executive team is incredibly exciting,” said Fishman and Darren Lachtman, according to Deadline. “Nick and Kristen were instrumental to Niche’s success,...
- 5/4/2018
- by Jessica Klein
- Tubefilter.com
Exclusive: Brat, the digital studio and network founded last year by Rob Fishman and Darren Lachtman, have added Nick Millman, Kristen Lachtman and Asher Levin as partners. The addition of Millman and Lachtman reunites the core of the executive team of the founders’ former company Niche. That outfit, which teamed social media stars and brands, sold to Twitter for mid-seven figures in 2015.
Since its 2017 launch, Brat has focused on using those social media stars to build teen-based programming for digital platforms like YouTube, Facebook and Instagram. It has more than 1.5 million subscribers to its YouTube channel serving content that has more than 250 million views.
Millman, Niche’s first employee who went on went on to lead Twitter’s creator sales and accounts team, will oversee Brat’s finances and daily operations and manage the company’s growing production infrastructure including licensing and partnerships. Lachtman, also an early Niche staffer, joined...
Since its 2017 launch, Brat has focused on using those social media stars to build teen-based programming for digital platforms like YouTube, Facebook and Instagram. It has more than 1.5 million subscribers to its YouTube channel serving content that has more than 250 million views.
Millman, Niche’s first employee who went on went on to lead Twitter’s creator sales and accounts team, will oversee Brat’s finances and daily operations and manage the company’s growing production infrastructure including licensing and partnerships. Lachtman, also an early Niche staffer, joined...
- 5/4/2018
- by Patrick Hipes
- Deadline Film + TV
Digital network Brat has given series orders to three new original shows.
Starring Ariel Martin, “Baby Doll Records” charts the genesis of an underground record label. With more than 25 million Musical.ly subscribers and 8 million Instagram followers, Martin was named to Time magazine’s “25 Most Influential People on the Internet” list. She is joined in the cast by Nina Lu (Disney’s “Bunk’d”), Lauren Giraldo (Go90’s “Lauren Against the Internet”), Aidan Alexander (“A Cowgirl’s Story”) and make-up artist Matthew Rc Taylor. The series is written by Annie Stamell and directed by Nayip Ramos.
“Boss Cheer” stars Tessa Brooks and Tristan Tales and takes place in the world of competitive cheerleading. Brooks and Tales play new coaches of an embattled cheer squad on the national circuit. Rounding out the cast are Sofie Dossi (“America’s Got Talent”), Sarah Reasons (“Dance Moms”), Nicole Laeno (“Dance-Off Juniors”), and Bianca Treger.
Starring Ariel Martin, “Baby Doll Records” charts the genesis of an underground record label. With more than 25 million Musical.ly subscribers and 8 million Instagram followers, Martin was named to Time magazine’s “25 Most Influential People on the Internet” list. She is joined in the cast by Nina Lu (Disney’s “Bunk’d”), Lauren Giraldo (Go90’s “Lauren Against the Internet”), Aidan Alexander (“A Cowgirl’s Story”) and make-up artist Matthew Rc Taylor. The series is written by Annie Stamell and directed by Nayip Ramos.
“Boss Cheer” stars Tessa Brooks and Tristan Tales and takes place in the world of competitive cheerleading. Brooks and Tales play new coaches of an embattled cheer squad on the national circuit. Rounding out the cast are Sofie Dossi (“America’s Got Talent”), Sarah Reasons (“Dance Moms”), Nicole Laeno (“Dance-Off Juniors”), and Bianca Treger.
- 4/11/2018
- by Daniel Holloway
- Variety Film + TV
Brat is turning its most successful web series into a series of books. The digital media company, known for producing and distributing work aimed at teens and tweens, has reached a deal with Skyhorse Publishing for literary adaptations of the high school show Chicken Girls.
Chicken Girls follows the members of a scholastic dance team as they navigate friendship, romance, and other relatable teenage topics. Its cast includes several popular YouTube creators, including Annie LeBlanc and Hayden Summerall, and the presence of those stars has boosted the show's audience. According to a press release, Chicken Girls has received more than 100 million views to date.
"Brat has become this generation's teen TV, with millions of viewers tuning in each week," said Brat co-founder Rob Fishman in the release. "We are thrilled to partner with Skyhorse Publishing as we adapt our hit program Chicken Girls into a series of original books."
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Chicken Girls follows the members of a scholastic dance team as they navigate friendship, romance, and other relatable teenage topics. Its cast includes several popular YouTube creators, including Annie LeBlanc and Hayden Summerall, and the presence of those stars has boosted the show's audience. According to a press release, Chicken Girls has received more than 100 million views to date.
"Brat has become this generation's teen TV, with millions of viewers tuning in each week," said Brat co-founder Rob Fishman in the release. "We are thrilled to partner with Skyhorse Publishing as we adapt our hit program Chicken Girls into a series of original books."
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- 3/22/2018
- by Sam Gutelle
- Tubefilter.com
Brat, a teen-leaning digital production company launched by the entrepreneur Rob Fishman earlier this year, has just announced a fresh funding round as well as the addition of a new (albeit familiar) top executive.
Darren Lachtman, who alongside Fishman founded Niche -- an influencer marketing startup that was subsequently acquired by Twitter for a reported $30 million in 2015 -- have re-teamed at Brat, Recode reports, where Lachtman has been named co-founder. Lachtman announced his departure from Twitter in July, while Fishman left the company last November.
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Darren Lachtman, who alongside Fishman founded Niche -- an influencer marketing startup that was subsequently acquired by Twitter for a reported $30 million in 2015 -- have re-teamed at Brat, Recode reports, where Lachtman has been named co-founder. Lachtman announced his departure from Twitter in July, while Fishman left the company last November.
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- 11/3/2017
- by Geoff Weiss
- Tubefilter.com
Brat, a teen-leaning production studio founded by Rob Fishman -- who also launched the Twitter-owned influencer marketing company Niche -- has unveiled its latest original series, Sheltered.
Starring 18-year-old lifestyle vlogger Nazanin Kavari, Sheltered is a send-up of vlogger culture, and chronicles the adventures of a YouTube beauty guru who remains desperately dedicated to posting even in a post-apocalytpic world. Nate Wyatt co-stars as Kavari’s on-again/off-again boyfriend. The first two episodes of the series -- which was written by Jenny Jaffe and produced by Brat alongside Nazanin’s manager, Triana Lavey -- are currently available on the company's YouTube channel.
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Starring 18-year-old lifestyle vlogger Nazanin Kavari, Sheltered is a send-up of vlogger culture, and chronicles the adventures of a YouTube beauty guru who remains desperately dedicated to posting even in a post-apocalytpic world. Nate Wyatt co-stars as Kavari’s on-again/off-again boyfriend. The first two episodes of the series -- which was written by Jenny Jaffe and produced by Brat alongside Nazanin’s manager, Triana Lavey -- are currently available on the company's YouTube channel.
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- 7/21/2017
- by Geoff Weiss
- Tubefilter.com
YouTube Red has acquired distribution rights for the teen comedy Alexander Irl, starring Vine and YouTube influencer Brent Rivera, as well as Nathan Kress of iCarly fame. The feature film will debut on YouTube’s subscription service on Dec. 14, according to Variety.
Alexander Irl is about two brothers who have nothing in common but must work together to throw a legendary party when their parents leave town. Fellow YouTube star Brennen Taylor will also appear in the film, alongside Vine phenom Jason Nash, the actor-musician Simon Rex, and Ryan Pinkston of Punk’d. K. Asher Levin directed the film, while he and Rivera produced Alexander Irl alongside Rob Fishman -- the co-founder of Niche -- a Twitter-owned firm that pairs brands with social influencers. (Fishman departed Niche earlier this month, Fortune reports).
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Alexander Irl is about two brothers who have nothing in common but must work together to throw a legendary party when their parents leave town. Fellow YouTube star Brennen Taylor will also appear in the film, alongside Vine phenom Jason Nash, the actor-musician Simon Rex, and Ryan Pinkston of Punk’d. K. Asher Levin directed the film, while he and Rivera produced Alexander Irl alongside Rob Fishman -- the co-founder of Niche -- a Twitter-owned firm that pairs brands with social influencers. (Fishman departed Niche earlier this month, Fortune reports).
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- 11/28/2016
- by Geoff Weiss
- Tubefilter.com
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