One of Nielsen’s critical measurement projects, Nielsen One Ads, officially has a launch date.
The company says that the cross-platform measurement product will hit the market on Jan. 11, well ahead of the 2023 upfront negotiations, and fresh off the launch of new streaming tiers from Netflix and Disney+.
Nielsen One Ads has been anticipated by marketers and media buyers, promising deduplicated measurement across linear TV, connected TV devices (i.e. Roku), mobile devices (like smartphones), and desktop computers.
Importantly, it will also offer measurement of content and ads at the second-by-second level, as opposed to the minute-by-minute level of the current systems. “This will provide the industry with greater comparably across television and digital platforms,” Nielsen says.
“Ultimately, Nielsen One will allow advertisers and publishers to plan and transact using a single metric across linear and digital that is reliable, independent and standardized across the industry,” the company added.
The...
The company says that the cross-platform measurement product will hit the market on Jan. 11, well ahead of the 2023 upfront negotiations, and fresh off the launch of new streaming tiers from Netflix and Disney+.
Nielsen One Ads has been anticipated by marketers and media buyers, promising deduplicated measurement across linear TV, connected TV devices (i.e. Roku), mobile devices (like smartphones), and desktop computers.
Importantly, it will also offer measurement of content and ads at the second-by-second level, as opposed to the minute-by-minute level of the current systems. “This will provide the industry with greater comparably across television and digital platforms,” Nielsen says.
“Ultimately, Nielsen One will allow advertisers and publishers to plan and transact using a single metric across linear and digital that is reliable, independent and standardized across the industry,” the company added.
The...
- 1/4/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
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