2024 will be the year of advertising for Amazon and its Prime Video division.
Later this month the tech giant will flip a switch and turn on ads for hundred of millions of Prime Video users (giving them the option of paying an extra $3 per month to remove them). But as excited as the ad industry is for Prime Video’s entertainment programming to get adds, Amazon’s sports programming has been in the ad business for years.
And it intends to make it even bigger.
“What’s amazing about Prime Video ads is that we have the ability to take this global reach and scale and premium content like live sports and Prime Video originals and pair that with performance and measurement capabilities that we have uniquely to us here at Amazon,” says Danielle Carney, who leads Amazon’s sports advertising business.
And sports are increasingly at the center of its focus,...
Later this month the tech giant will flip a switch and turn on ads for hundred of millions of Prime Video users (giving them the option of paying an extra $3 per month to remove them). But as excited as the ad industry is for Prime Video’s entertainment programming to get adds, Amazon’s sports programming has been in the ad business for years.
And it intends to make it even bigger.
“What’s amazing about Prime Video ads is that we have the ability to take this global reach and scale and premium content like live sports and Prime Video originals and pair that with performance and measurement capabilities that we have uniquely to us here at Amazon,” says Danielle Carney, who leads Amazon’s sports advertising business.
And sports are increasingly at the center of its focus,...
- 1/12/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
The Super Bowl isn’t the only big football property that will be crammed full of advertising.
Amazon’s Prime Video has sold out all the commercial inventory attached to its new “Black Friday” game, the first event the NFL has earmarked for the day after Thanksgiving and the start of the holiday-shopping season, according to Danielle Carney, head of NFL ad-sales for the company. Amazon has also sold out of ad inventory in the “Thursday Night Football” games slated for November 16 and November 30, she says, in part because the company has tried to sell broader ad packages that connect an ad message across a broader swath of content.
One reason for the interest? Amazon will open the “Black Friday” game to anyone who wants to watch it, not just the company’s Prime members. The move is likely to broaden the audience for the event.
“We are excited by this,...
Amazon’s Prime Video has sold out all the commercial inventory attached to its new “Black Friday” game, the first event the NFL has earmarked for the day after Thanksgiving and the start of the holiday-shopping season, according to Danielle Carney, head of NFL ad-sales for the company. Amazon has also sold out of ad inventory in the “Thursday Night Football” games slated for November 16 and November 30, she says, in part because the company has tried to sell broader ad packages that connect an ad message across a broader swath of content.
One reason for the interest? Amazon will open the “Black Friday” game to anyone who wants to watch it, not just the company’s Prime members. The move is likely to broaden the audience for the event.
“We are excited by this,...
- 11/7/2023
- by Brian Steinberg
- Variety Film + TV
When Amazon’s Prime Video streams a new “Black Friday” NFL game later this year, viewers won’t be greeted solely by a live match.
The company plans to offer commercials featuring its talent around the event, according to Danielle Carney, who heads up NFL sales for Amazon. During remarks made at an industry conference, Carney envisioned different “talent” being tapped to talk to viewers about possible buying opportunities. “Black Friday,” the day after Thanksgiving, is typically seen as the first day of the U.S. holiday shopping season.
“We can be thoughtful about deals we are showing to those who are tuning in,” Carney said, a possible allusion to the fact that streamers can place ads in front of specific audiences by using data about subscribers as well as consumer information from particular sponsors.
Whether “talent” might involve “Thursday Night Football” analysts like Al Michaels, Kirk Herbstreit or Charissa Thompson...
The company plans to offer commercials featuring its talent around the event, according to Danielle Carney, who heads up NFL sales for Amazon. During remarks made at an industry conference, Carney envisioned different “talent” being tapped to talk to viewers about possible buying opportunities. “Black Friday,” the day after Thanksgiving, is typically seen as the first day of the U.S. holiday shopping season.
“We can be thoughtful about deals we are showing to those who are tuning in,” Carney said, a possible allusion to the fact that streamers can place ads in front of specific audiences by using data about subscribers as well as consumer information from particular sponsors.
Whether “talent” might involve “Thursday Night Football” analysts like Al Michaels, Kirk Herbstreit or Charissa Thompson...
- 8/23/2023
- by Brian Steinberg
- Variety Film + TV
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