Iconic European animated character Miffy is set to become the star of a live-action feature film made for Chinese audiences.
The move follows an agreement between Netherlands-based publisher and rights holder Mercis, Chinese producer Beijing Wd Pictures and Italy’s Orisa Produzione.
The Miffy character, a rabbit who likes to draw and play with friends, was created by Dutch cartoonist Dick Bruna, who died last year. With more than 120 books published and 85 million copies sold since 1955, “Miffy“ has become particularly popular in parts of Asia, including China and Japan. TV series and an animated film, released in 2013, have followed.
“With an international team of visual artists, we will spend the next months working on the 3D design of our Miffy,” said Frank Padberg, business development manager of Mercis. The live-action film is expected to start production in early 2020.
“As recent box office successes show, family entertainment is becoming a new market trend” in China,...
The move follows an agreement between Netherlands-based publisher and rights holder Mercis, Chinese producer Beijing Wd Pictures and Italy’s Orisa Produzione.
The Miffy character, a rabbit who likes to draw and play with friends, was created by Dutch cartoonist Dick Bruna, who died last year. With more than 120 books published and 85 million copies sold since 1955, “Miffy“ has become particularly popular in parts of Asia, including China and Japan. TV series and an animated film, released in 2013, have followed.
“With an international team of visual artists, we will spend the next months working on the 3D design of our Miffy,” said Frank Padberg, business development manager of Mercis. The live-action film is expected to start production in early 2020.
“As recent box office successes show, family entertainment is becoming a new market trend” in China,...
- 5/9/2018
- by Patrick Frater
- Variety Film + TV
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