Exclusive: PBS Kids has bought Thunderbird Entertainment TV movie Rocket Saves the Day.
The animated film, from Thunderbird’s kids and family label Atomic Cartoons, will debut in the U.S. on PBS Kids on December 26.
Rocket Saves the Day is a preschooler feature based on the New York Times bestselling Rocket book series created by Tad Hills and published by Random House Children’s Books.
The movie is billed as a “hero’s journey in which an enthusiastic young pup, Rocket, and his new best friend, Little Yellow Bird, embark on a quest to save their town through the power of reading.” Throughout their journey, Rocket and his friends learn how to put letters and sounds together to make words – the building blocks of reading.
“Tad Hills created such a rich and wonderful world in the Rocket books. They engage kids’ imaginations and celebrate the joy of learning, and...
The animated film, from Thunderbird’s kids and family label Atomic Cartoons, will debut in the U.S. on PBS Kids on December 26.
Rocket Saves the Day is a preschooler feature based on the New York Times bestselling Rocket book series created by Tad Hills and published by Random House Children’s Books.
The movie is billed as a “hero’s journey in which an enthusiastic young pup, Rocket, and his new best friend, Little Yellow Bird, embark on a quest to save their town through the power of reading.” Throughout their journey, Rocket and his friends learn how to put letters and sounds together to make words – the building blocks of reading.
“Tad Hills created such a rich and wonderful world in the Rocket books. They engage kids’ imaginations and celebrate the joy of learning, and...
- 9/28/2023
- by Jesse Whittock
- Deadline Film + TV
Children’s television producers and networks have been forced to navigate a new landscape in light of “structural and economic crisis”, a Ventana Sur panel audience heard on Thursday.
Natalie Altmann, founder of French producer Media Valley, explained during a session on global trends in the children’s series market that the proliferation of new platforms had fundamentally changed the way the sector operates.
“There is a structural and financial crisis that our industry has gone through,” Altmann said. “Kids don’t access content in the same way they used to – they have access through apps, iPad and game consoles, which has led to audience fragmentation.”
“It’s caused generalist channels to disengage from kids content,” she added, noting that advertising revenue from children’s networks had plummeted since the 2008 economic crash and was no longer considered a value proposition by some companies.
Altmann noted that tablet adoption among children had doubled in the UK in the...
Natalie Altmann, founder of French producer Media Valley, explained during a session on global trends in the children’s series market that the proliferation of new platforms had fundamentally changed the way the sector operates.
“There is a structural and financial crisis that our industry has gone through,” Altmann said. “Kids don’t access content in the same way they used to – they have access through apps, iPad and game consoles, which has led to audience fragmentation.”
“It’s caused generalist channels to disengage from kids content,” she added, noting that advertising revenue from children’s networks had plummeted since the 2008 economic crash and was no longer considered a value proposition by some companies.
Altmann noted that tablet adoption among children had doubled in the UK in the...
- 12/1/2016
- by jeremykay67@gmail.com (Jeremy Kay)
- ScreenDaily
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