Fast-rising digital sports media player Jomboy Media has hired Andrew Patterson as its first CEO.
In announcing the hire, the company described the former Major League Baseball official as “a proven executive with a history of navigating the digital sports world.” It added that he is someone “who shares our vision of who we are, as well as what we are aiming to become.”
Patterson previously led strategy for software company Greenfly. Before that, he was senior director of new media for MLB Advanced Media, where he built the group from scratch to a team of more than 85 workers. He grew the league’s collective social media following from 3 million to more than 136 million across 11 global digital platforms.
Created by Jimmy O’Brien, known for his voiced-over “breakdown” videos, Jomboy Media has reached 3.5 million social followers, with its YouTube videos generating more than 150 million views a month. The company is a top baseball destination,...
In announcing the hire, the company described the former Major League Baseball official as “a proven executive with a history of navigating the digital sports world.” It added that he is someone “who shares our vision of who we are, as well as what we are aiming to become.”
Patterson previously led strategy for software company Greenfly. Before that, he was senior director of new media for MLB Advanced Media, where he built the group from scratch to a team of more than 85 workers. He grew the league’s collective social media following from 3 million to more than 136 million across 11 global digital platforms.
Created by Jimmy O’Brien, known for his voiced-over “breakdown” videos, Jomboy Media has reached 3.5 million social followers, with its YouTube videos generating more than 150 million views a month. The company is a top baseball destination,...
- 7/14/2022
- by Dade Hayes
- Deadline Film + TV
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