Ad industry figures who have launched successful TikTok campaigns are spilling their secrets. Jordan Randall, TikTok’s Creative Agency Partnerships Lead, is the host of Made for TikTok: Talking Creative, an interview web series filled with tips and insights.
In each episode of Talking Creative, Randall sits down with a leader from a creative agency, in-house brand team, or creator agency. By prompting those advertisers to recall their past work on TikTok, the series offers smart advice for brands that are looking to optimize their campaigns on the platform. A trailer for the show describes TikTok as the “medium of the future” and the best place to “connect authentically” with digital communities.
Randall’s first guest is Matt Ian, the Chief Creative Officer at Deutsch LA. Ian worked on Taco Bell‘s “anti-hero” TikTok campaign, in which the brand enlisted Doja Cat as its personal critic. The rapper publicly chastised...
In each episode of Talking Creative, Randall sits down with a leader from a creative agency, in-house brand team, or creator agency. By prompting those advertisers to recall their past work on TikTok, the series offers smart advice for brands that are looking to optimize their campaigns on the platform. A trailer for the show describes TikTok as the “medium of the future” and the best place to “connect authentically” with digital communities.
Randall’s first guest is Matt Ian, the Chief Creative Officer at Deutsch LA. Ian worked on Taco Bell‘s “anti-hero” TikTok campaign, in which the brand enlisted Doja Cat as its personal critic. The rapper publicly chastised...
- 10/25/2023
- by Sam Gutelle
- Tubefilter.com
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