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The Try Guys have made careers on YouTube by, well, trying new things.

That has included unique experiences, eating entire menus, social experiments, baking and cooking competitions, and other formats that have helped deliver more than 8 million YouTube subscribers, and millions more on other social platforms.

Now, the group is trying arguably their biggest thing yet: A new business model.

On Wednesday, The Try Guys (Zach Kornfeld, Keith Habersberger and Eugene Lee Yang) are launching their own branded subscription streaming service, 2nd Try, in a shift away from YouTube as their core source of monetizing the content they produce.

“Over the last 10 years, we’ve seen both the joys and the limits of algorithmic media making,” Kornfeld tells The Hollywood Reporter in an interview. “It obviously has its benefits, it has given us a career! But increasingly we find that our tastes and more importantly, our audience’s taste is...

The Try Guys have something to tell people, but don’t worry, they know what you’re thinking.

The last time the former BuzzFeed employees turned YouTube moguls Keith Habersberger and Zach Kornfeld were in the news, it was for an internet-roiling scandal. What started with one of their co-hosts Ned Fulmer beginning a relationship with his subordinate ended with him leaving the group, weeks of online speculation, and capped off with a 5-minute long SNL parody. But almost two years since the drama rocked the YouTuber fandoms (and introduced...

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The third week of November didn’t bring many changes to the front of our Global Top 50. Four of the top five channels from last week stuck around, with only one newcomer joining them.

The #1 channel in the chart repeated its position by getting the most YouTube views for the third week in a row.

Chart Toppers

Toys and Colors is on a roll this month. The family-friendly channel has led all of the Global Top 50 charts we’ve released thus far in November, and its lead has only grown since last week.

The Try Guys have tried everything from spicy noodles to corsets to labor pain. On August 10, the trio will attempt something a little bit different by performing William Shakespeare‘s Romeo and Juliet — with a twist. Instead of sticking to the script, The Try Guys will let their fans reinterpret The Bard’s iconic tragedy.

The one-night performance of Romeo and Juliet will feature Zach Kornfeld as the titular Montague prince, with Keith Habersberger playing his Capulet counterpart. Eugene Lee Yang will show off his versality by portraying many of the play’s other characters, including Mercutio, Paris, Friar Lawrence, and Juliet’s nurse.

Based on those casting choices, we’d expect all three Try Guys to end up dead at the end of the night. (Spoiler alert!) But that may not be how the show plays out. As fans watch the performance through interactive streaming platform Kiswe, they’ll...

The Try Guys are going live.

In their first event following the ousting of Ned Fulmer, the now-trio Keith Habersberger, Zach Kornfeld, and Eugene Lee Yang will cap off this season of culinary chaos series Try Guys Without a Recipe in a live cook-off.

Habersberger, Kornfeld, and Yang will go head-to-head Dec. 17 to see who can make the best churro with no recipe—just a chef’s demonstration to model after. Unlike previous Without a Recipe competitions, which had winners declared by panels of judges, this one will crown its champion based on real-time votes from live viewers.

Those viewers will pay between 19.99 for a basic ticket and 49.99 for a “VIP bundle” with access to a post-show stream and a limited-edition T-shirt. The whole production is being broadcast by Kiswe, a New Jersey-based interactive video company founded in 2013.

The Try Guys have done live in-person events before, but this is their debut live digital broadcast.

In October, “Saturday Night Live” aired a sketch lampooning the recent drama surrounding video content quartet the Try Guys, best known for the wholesome image they cultivated working at BuzzFeed. Weeks before, one of the quartet’s members, Ned Fulmer, was removed from the company after his extramarital affair with an employee came to light, causing a stir on social media among fans of the group. The “SNL” sketch parodied the intense reaction that the news caused, with Brendan Gleeson playing a CNN reporter who devotes airtime to explaining the scandal.

In a recent Hollywood Reporter interview, the three remaining Try Guys — Keith Habersberger, Eugene Lee Yang, and Zach Kornfeld — responded to the sketch, calling the experience of being parodied on the comedy series surreal.

“Well, obviously being parodied on ‘SNL’ was something we didn’t really ever anticipate out of our careers,” Habersberger said. “We never thought we were...

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The fall of 2022 was a trying one for the Try Guys.

That’s when the Fab Four of digital content suddenly found themselves at the center of a maelstrom of bad publicity. It all began after it came to light that one of them — Ned Fulmer, 35, who billed himself as the happily married “wife guy” of the group — had been carrying on an inappropriate relationship with an employee who starred on their spinoff series, Food Babies.

The other three — Keith Habersberger, 35, Zach Kornfeld, 32, and Eugene Lee Yang, 36 — took swift and decisive action against Fulmer, first with a Sept. 27 Instagram post announcing he was “no longer working” with them; then with an Oct. 3 video posted to their YouTube channel (which boasts over 8 million subscribers) explaining “what happened,” later parodied on Saturday Night Live.

Beyond damaging the Try Guys’ trusted image, the scandal put millions...

Four of the biggest channels on YouTube and TikTok are working with Jellysmack to expand their operations to new platforms. The firm that bills itself as a “global creator company” has signed multi-year deals with The Try Guys, Kallmekris, Guava Juice, and Manny Mua, all of whom will utilize the company’s Creator Program.

Through the use of proprietary AI technology, Jellysmack automates the development of new channels. Once its clients are established across the social landscape, Jellysmack helps them optimize their channels to ensure high payouts. In a press release, the company noted that it has paid more than 175 million to its partners since establishing its Creator Program in 2019. Content managed by Jellysmack generates more than 10 billion views per month.

The new Jellysmack signees will add millions of additional views to that total. Kallmekris, whose real name is Kris Collins, is one of the most-followed comedians on TikTok. Her hilarious,...

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With an Oct. 8 Saturday Night Live sketch, the Try Guys — the viral video quartet who’ve racked up billions of views trying everything from makeup to jousting — reached a level of mainstream visibility not even they could have dreamed of.

Unfortunately, the sketch mocked the alleged cheating scandal that led to the ousting of member Ned Fulmer — not exactly the kind of celebrity the group probably had envisioned when they broke away from BuzzFeed, where they got their start in 2014, to form their own digital content factory in 2018.

“I’m trying to understand why this story is such a scandal,” asks a bewildered CNN anchor played in the sketch by SNL‘s Ego Nwodim. “Was this affair non-consensual? … The full story is your friend had a side chick and you had to fire him?”

The sketch has drawn criticism for making light of the situation.

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Saturday Night Live makes a hilarious attempt at explaining why the Try Guys cheating scandal became major news in a sketch from the NBC variety show’s second season 48 episode.

Starring Bowen Yang as Eugene Lee Yang, Mikey Day as Keith Habersberger and Andrew Dismukes as Zach Kornfeld — YouTubers known as the Try Guys — the sketch kicks off as a CNN report with SNL cast member Ego Nwodim serving as the cable news show’s host and SNL episode host Brendan Gleeson as an on-air correspondent.

Gleeson’s live White House report is abruptly interrupted by a faux interview — recreating a real video from the actual Try Guys release last week — as the trio addresses the fallout of former Try Guys’ member and “Wife Guy” Ned Fulmer’s cheating scandal.

“I’m getting breaking news that the Try Guys have now responded to the whole Ned Fulmer situation,...

"Saturday Night Live" is facing backlash due to a Try Guys parody sketch that aired during the Oct. 8 episode hosted by Brendan Gleeson. The skit skewered a recent video the guys - Eugene Lee Yang, Zach Kornfeld, and Keith Habersberger - released explaining their decision to fire their fourth member, Ned Fulmer, after it was revealed that he had a workplace affair. While the sketch makes light of the trio's response to their friend and coworker's infidelity, Twitter users are calling out the NBC series for taking aim at the remaining Try Guys rather than Fulmer. (Popsugar reached out to the Try Guys' representatives for comment on the sketch but did not receive an immediate response.)

In the skit, Bowen Yang, Mikey Day, and Andrew Dismukes play Yang, Kornfeld, and Habersberger, who appear in a breaking-news segment on CNN hosted by Gleeson, who appears as a reporter well-versed in the drama.

Saturday Night Live parodied the internet’s extreme interest in a recent cheating scandal involving one of the Try Guys, an online comedy group that started at Buzzfeed.

In real life, one of the Try Guys was fired from the group after admitting to a “consensual workplace relationship” with a producer of the group’s videos.

In the sketch, Brendan Gleeson, who hosted the night’s (8 October) show, starred as a White House reporter who interrupts an important news broadcast to announce that the Try Guys have commented on the unfolding situation. His international news story then continues to be interrupted to provide more and more updates on the Try Guys.

“It’s obviously an evolving story, but CNN can confirm that the Try Guys have released an official Youtube video clapping back at ex-Try Guy Ned Fulmer, the wife guy Try Guy,” Gleeson jokes.

Keith Habersberger, one of the Try Guys,...

“Saturday Night Live” parodied the intense social media reaction to the drama surrounding popular online comedy group the Try Guys with a sketch that featured parodies of the group’s remaining three members.

Episode host Brendan Gleeson, who was on the show to promote his upcoming film “The Banshees of Inisherin,” starred in the sketch as a CNN White House correspondent reporting on important developments in America’s relations with Russia. But — much to the befuddlement of anchor Ego Nwodim — Gleeson interrupts the report to announce that the Try Guys have responded to the controversy surrounding Ned Fulmer, who was fired from the group after admitting to a “consensual workplace relationship” with a producer of the group’s online video series.

“It’s obviously an evolving story, but CNN can confirm that the Try Guys have released an official Youtube video clapping back at ex-Try Guy Ned Fulmer, the wife guy-Try Guy,...

Even if you don't follow The Try Guys' media content, chances are you've probably heard their name lately.. On Sept. 27, the popular YouTube group announced that one of its four members, Ned Fulmer, would no longer be working with the content creators, following reports of an extramarital affair.

The Try Guys initially addressed the news with a joint statement on social media, officially declaring Ned's departure from the brand following a "thorough internal review." The statement read, "We do not see a path forward together. We thank you for your support as we navigate this change." Since then, both Ned and his wife, Ariel Fulmer, have spoken out on the matter.

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As speculation surrounding Ned's extramarital affair reached a fever pitch, the remaining Try Guys released a five-minute video statement about the matter on Oct. 3.

Habersberger and...

Two of the three remaining Try Guys took to their TryPods podcast today to explain, according to member Keith Habersberger, “What we emotionally went through…our side of the experience for the last month.”

That experience was the very public removal of longtime member Ned Fulmer after they discovered that Fulmer, who is married, had an affair with an unnamed staffer. Further complicating things was the fact that his wife, Ariel Fulmer, hosts a podcast called You Can Sit With Us with the other members’ wives.

Titled “Ok, let’s talk about it,” today’s podcast featured Habersberger and Zach Kornfeld detailing just how overwhelming the news and reaction was for them as well as the decision not to replace Fulmer.

“We processed this almost like a trauma,” Kornfeld explained. “It really rocked our word, but also the ramifications were so clear. I don’t think that I really ever stopped to emotionally process it.

The Try Guys are opening up about the “trauma” of the cheating scandal that rocked the internet.

The content creator group made headlines in late September after it was revealed one of their co-founders, Ned Fulmer, was engaging in an affair with an employee. While he’s since been removed from the group, the internet is still buzzing over the scandal, with many unconfirmed rumours gaining popularity.

Keith Habersberger, Zach Kornfeld and producer Miles Bonsignore took to their podcast “The TryPod” to try to dispel or confirm rumours and set the record straight.

The internet personalities confirmed the theory from fans that they discovered the affair over labour day weekend.

Read More: The Try Guys Explain ‘What Happened’ In New Video Addressing Ned Fulmer Firing

“It was deep shock. I mean, we went through every stage of grief,” shared Kornfeld.

“Over and over and over. I think the stages of grief,...

“Ned Fulmer is no longer working with the Try Guys.” With their opening sentence, the stunt Youtube group’s first video since dropping former cohost Fulmer from their roster set a serious tone: one widely different from their usual comedy-driven content. In a five-minute video titled “What Happened,” posted late Monday night, remaining members Eugene Lee Yang, Zach Kornfeld, and Keith Habersberger gave a quick, decisive, and extremely genuine-sounding statement of facts and their plans for going forward — a move that had fans and casual observers alike telling Hr departments...

“This is not who we are, and we took this very seriously,” said Try Guys member Eugene Lee Yang in a video the group posted today addressing the removal of longtime member Ned Fulmer. Yang, along with remaining members Keith Habersberger and Zach Kornfeld confirmed what fans had suspected: Fulmer, who is married, had an affair with an unnamed staffer.

“Ned had engaged in conduct unbecoming of our team,” said Habersberger.

The result is that, to the extent possible, Fulmer’s presence in the group’s videos is being erased, both going forward and retrospectively.

“There are several videos that we’ve deemed as fully unreleasable. You will never see them and that’s due to his involvement,” revealed Kornfeld.

But there are also a few upcoming videos that are sponsored and will include the former member, ostensibly due to contractual obligations.

You can watch their sometimes emotional announcement below.

The Try Guys are speaking out about the ousting of founding member Ned Fulmer over an extramarital affair he carried on with an employee.

Keith Habersberger, Zach Kornfeld, and Eugene Lee Yang, the remaining members of the YouTube channel that began its life at BuzzFeed, spoke about Fulmer’s firing in a video posted on Monday titled simply, “what happened.”

“We’re obviously incredibly shocked and deeply hurt by all of this,” Yang said, speaking for the group. “This is someone we’d built a brand and a company with for eight years. We feel saddened not just personally but on behalf of our staff and our fans who believed in us.”

Read More: Ned Fulmer Confirms Extramarital Affair After Viral Cheating Allegations, Gets Terminated From ‘Try Guys’

“We’re losing a friend, we’re losing someone we built a company with,” Kornfeld added, holding back tears.

The group revealed...

Although Ned Fulmer is looking to move forward, some fans can't help but look back at his past. Earlier this week, the content creator, who was part of the popular YouTube group The Try Guys, was confirmed to be "no longer working" with his fellow members after allegations surfaced that he cheated on his wife, Ariel Fulmer, with an individual from the workplace. Shortly after the group shared their statement, Ned issued an apology, in which he admitted to cheating on Sept. 27. Amid him speaking out, a past interview done with Cosmopolitan resurfaced online. In the 2017 sit-down with fellow Try Guy Zach Kornfeld, Ned—who was married for five...

The internet experienced a heavy blast from the past today, when members of the online comedy and variety group The Try Guys that first found fame on Buzzfeed were thrust into controversy after one of their members confessed to having an affair.

The Try Guys consist of Keith Habersberger, Zach Kornfield, Eugene Lee Yang and formerly Ned Fulmer who founded the project as Buzzfeed employees, and later continued it as its own independent production company and YouTube channel.

Fulmer admitted to having an affair on his wife Ariel, who frequently featured in his personal YouTube videos and Try Guys content as well. He also admitted that he had this extramarital relationship with an employee of the Try Guys company.

“I’m sorry for any pain that my actions may have caused to the guys and the fans but most of all to Ariel,” Fulmer wrote.

He was allegedly photographed kissing...

Udpate The Ned Fulmer-less Try Guys will take a week off from their regular podcast schedule following Tuesday’s announcement that Fulmer is out of the group.

“The TryPod will be taking a week off, and returning next week on Oct 6,” Try Guys Keith Habersberger, Zach Kornfeld and Eugene Lee Yang tweeted today. “We wanted to take some time to formulate our thoughts before recording the episode. Thanks for being patient.”

The TryPod will be taking a week off, and returning next week on Oct 6. We wanted to take some time to formulate our thoughts before recording the episode. Thanks for being patient.

— The Try Guys (@tryguys) September 29, 2022

Previous, Sept. 27 Ned Fulmer, part of the massively-popular YouTube channel The Try Guys, whose reputation as a devoted husband and father was a part of his identity, is “no longer working” with the group, according to an official statement just released.

The Try Guys are trying to take a breather. After the popular YouTubers announced Ned Fulmer would no longer be working with the content creators amid his cheating scandal, the remaining members of the group—comprised of Keith Habersberger, Zach Kornfeld and Eugene Lee Yang—have announced they would be taking a short hiatus from uploading new content to their TryPod podcast. "The TryPod will be taking a week off, and returning next week on Oct 6," a Sept. 29 tweet shared from their official Twitter account read. "We wanted to take some time to formulate our thoughts before recording the episode. Thanks for being patient." The update...

Ned Fulmer is no longer a member of The Try Guys. The embattled personality announced his departure from the group after admitting to an extramarital affair.

Keen-eyed Try Guys fans noticed that Fulmer had been absent from several of the group’s latest videos. In some clips, it appeared as if Fulmer had been hastily cut out, even though he had been present at associated filming sessions.

Rumors soon swirled. Had Fulmer been booted from the group after having an affair? According to the man himself, yes. After The Try Guys tweeted that Fulmer “is no longer working” with his three former co-stars, he took to Twitter himself to admit his infidelity. “Family should have always been my priority, but I lost focus and had a consensual workplace relationship,” Fulmer said. He apologized for the pain he caused to his wife, colleagues, and fans.

pic.twitter.com/NDKjRBCdIY

— Ned Fulmer...

Cheating allegations against “Try Guys” star Ned Fulmer appear to be true after the YouTube personality issued a public apology for his extramarital affair.

On Tuesday, Fulmer shared a statement on Instagram that read: “Family should have always been my priority, but I lost focus and had a consensual workplace relationship. I’m sorry for any pain that my actions may have caused to the guys and the fans but most of all to Ariel [Fulmer]. The only thing that matters right now is my marriage an my children, and that’s where I am going to focus my attention.”

Read More: Maroon 5 Announces Las Vegas Residency Amid Adam Levine Cheating Scandal

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A post shared by Ned Fulmer (@nedfulmer)

Fulmer’s statement comes after the official “Try Guys” Instagram account released a statement on Tuesday afternoon confirming that Fulmer is “no longer working with The Try...

The Try Guys is moving on without Ned Fulmer. On Sept. 27, a statement from the popular YouTube comedy group—comprised of Ned, Keith Habersberger, Zach Kornfeld and Eugene Lee Yang—announced that the content creator "is no longer working with The Try Guys." "As a result of a thorough internal review, we do not see a path forward together," the statement continued. "We thank you for your support as we navigate this change." Further reasoning behind Ned's departure was not given, though news of his exit came after allegations that the 35-year-old had cheated on his wife, interior designer Ariel Fulmer, with someone working for The Try...

The Try Guys, a YouTube group famous for their stunt videos and series spanning comedy, food, and entertainment, are officially a trio. The group, which consisted of Ned Fulmer, Eugene Lee Yang, Zach Kornfield, and Keith Habersberger, announced Tuesday that Fulmer was out of the group.

“Ned Fulmer is no longer working with The Try Guys,” the official Instagram account posted in a statement. “As a result of a thorough review, we do not see a path forward together. We thank you for your support as we navigate this change.

The Try Guys are coming to TV with a brand new cooking and travel vehicle entitled No Recipe Road Trip, which has just received a full-season order at the Food Network. 

Back in February, the Food Network announced a one-off special of the same name, but has now ordered five additional episodes to comprise a six-episode season, Variety reports. A premiere date has not yet been announced, though the series will be distributed on both television and nascent streamer Discovery+.

No Recipe Road Trip will see the Try Guys -- Keith Habersberger, Ned Fulmer, Zach Kornfeld, and Eugene Lee Yang -- attempting to whip up classic dishes and restaurant specialties in kitchens across America. While the pilot has already been shot, the remaining episodes are currently in pre-production. 

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Discovery’s Food Network is hungry for more on-the-road cooking improv escapades from the Try Guys, the YouTube viral-video comedy troupe.

The cabler picked up “No Recipe Road Trip With the Try Guys” to series, with an additional five-episode order. Food Network previously had announced a deal with the Try Guys for a one-off special of the same name; the special will now air as part of Season 1 so there will now be six episodes total. No premiere date has been set for the hour-long “No Recipe Road Trip” series, which likely will be available on both Food Network and Discovery Plus.

In the show, the Try Guys take their no-recipe mentality on the road, testing their mettle in kitchens across America by attempting to whip up a variety of classic dishes and restaurant specialties — with some “surprising and hilarious results,” per Food Network. Pre-production is currently under way on the additional episodes.

YouTube is launching four originals timed for the 2020 Tokyo Summer Olympic Games, hoping to get in on the action for the global sporting event of the summer.

The nonfiction programming from the Google-owned video giant features American gymnast Gabby Douglas, who was the 2012 Olympic all-around champion, and The Try Guys — Keith Habersberger, Ned Fulmer, Zach Kornfeld and Eugene Lee Yang — the YouTube comedy foursome who launched their careers at BuzzFeed.

The YouTube originals are all premiering ahead of the start of the Tokyo Olympics, which are taking place July 23-Aug. 8 after being rescheduled because of the Covid-19 pandemic.

Here’s a rundown of the four projects, which are part of YouTube’s learning originals:

“Strive” – Premieres June 30 on The Players’ Tribune YouTube channel: Six-part docuseries hosted by USA Olympic champion gymnast Gabby Douglas follows the journey of refugee athletes to compete either under the Olympic Refugee Flag or under...

VidCon is back in person this October and creators like Binging With Babish’s Andrew Rea, Alyson Stoner and The Try Guys’ Ned Fulmer and Zach Kornfeld are set to return to the Anaheim convention alongside newcomers including TikTok beauty influencer Abby Roberts, YouTuber Benoftheweek and TikTok “twinfluencers” The Montes Twins.

Other creators returning to the four-day convention in Anaheim include Orange Is the New Black star Laura Prepon, VidCon co-founder John Green and YouTubers like Lexi Rivera, William Osman, Leah Ashe and The Sorry Girls, who will participate in a variety of panels, meet-and-greets and other events.

This year’s programming also includes ...

VidCon is back in person this October and creators like Binging With Babish’s Andrew Rea, Alyson Stoner and The Try Guys’ Ned Fulmer and Zach Kornfeld are set to return to the Anaheim convention alongside newcomers including TikTok beauty influencer Abby Roberts, YouTuber Benoftheweek and TikTok “twinfluencers” The Montes Twins.

Other creators returning to the four-day convention in Anaheim include Orange Is the New Black star Laura Prepon, VidCon co-founder John Green and YouTubers like Lexi Rivera, William Osman, Leah Ashe and The Sorry Girls, who will participate in a variety of panels, meet-and-greets and other events.

This year’s programming also includes ...

Exclusive: Competition series from Kal Penn and ice cream manufacturers Ben & Jerry’s are part of Food Network and Cooking Channel’s latest slate of originals.

The Discovery-owned networks are plotting over 30 new series and more than 25 returning series for the second half of the year as part of 400 hour of food-focused programming for cable and streamer Discovery+.

Penn is hosting Money Hungry, a contest that requires the abilities of a super taster combined with a wide-reaching culinary knowledge to complete a series of increasingly difficult taste tests encompassing the entire world of flavors.

Ben and Jerry’s: The Cold Wars (w/t), is an ice cream competition, where teams of future flavor gurus create wildly imaginative and out-of-this-world frozen treats in a bid for the grand prize.

Elsewhere, The Try Guys – Keith Habersberger, Ned Fulmer, Zach Kornfeld, and Eugene Lee Yang – are fronting No Recipe Road Trip with...

After announcing that they were expecting their second child last month, The Try Guys’ Ned Fulmer and his wife, Ariel Fulmer, are launching a podcast called Baby Steps to chronicle their parenting journey.

The first episode drops on Sunday at 11 am Et, and will “reveal the dirty, messy secrets behind raising a blissfully Instagram-ready family,” the couple explained on a dedicated Instagram page. In addition to following Ariel’s own pregnancy journey, the couple will share advice, review trending baby and family products, and share listener parenting stories. Episodes will also cover fertility, feeding newborns, postpartum care, sleep, birthing plans, finding an Ob you trust, baby showers in the age of Covid, and more.

Beyond Baby Steps, there are two other podcasts within The Try Guys umbrella: The TryPod, in which the quartet dissects their experiences as internet creators and best friends, and You Can Sit With Us, where...

After launching its yearlong influencer marketing initiative dubbed #TargetTalent in September, predominantly on Instagram, the mass retailer is now honing its YouTube presence -- to massive success straight out of the gate. 

At first, Target appeared to be focusing #TargetTalent content on Instagram alongside the likes of Vine-turned-YouTube star Lauren Giraldo and Try Guys personality Ned Fulmer -- both of whom helped unveil #TargetTalent via sponsored posts. But now, the company has transitioned its efforts onto its YouTube channel as well, where two of that platform's preeminent creators -- lifestyle vlogger Emma Chamberlain and beauty Og Michelle Phan -- linked up with celebrities to vlog their shopping adventures down the Target aisles. 

Target did not immediately respond to request for comment about how it selected its influencer partners or whether additional episodes are forthcoming.

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Target is pushing into the influencer marketing space in a major way, after hosting its first NewFronts presentation this spring. At the same time, Target also tapped digital vet Karyn Spencer to serve its first-ever director of talent partnerships and influence marketing, overseeing relationships with traditional celebrities and digital creators on the retailer's behalf.

On social media in recent days, a fleet of seven influencers has been sharing posts with the hashtag #TargetTalent. The posts are simply teasing an initiative that has yet to roll out, but hints at a long-term partnerships, with content slated to roll out over the next year. This marks something of a progressive notion, given that brands often work with creators on a one-off basis.

Participants include: former Teen Vogue editor and author Elaine Welteroth, Vine-turned-YouTube star Lauren Giraldo, Try Guys member Ned Fulmer, Queer Eye host and interior design expert Bobby Berk,...

The Try Guys are tackling two new creative ventures: podcasting and touring.

The foursome -- aka Ned Fulmer, Keith Habersberger, Zach Kornfeld, and Eugene Lee Yang -- hit fans with two big announcements in their latest upload this past Saturday.

First, they dropped the opening episode of their new weekly podcast, The TryPod. Then they announced their first live tour, The Try Guys Legends of the Internet Tour, will see them travel to 20 cities this June and July.

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That’s right — the eighth annual Streamy Awards are officially here, showcasing the best and brightest in online video. The Streamys, which are put on by dick clark productions and Tubefilter, are being presented this year in partnership with YouTube. So, of course, they’re streaming in full on the awards’ dedicated YouTube channel right now.

Those who tune in will be treated to some of YouTube’s most powerful voices — the winners, yes, but also the hosts and presenters. This year’s Streamys are being hosted by none other than powerhouse creative group The Try Guys, aka Ned Fulmer, Eugene Lee Yang, Keith Habersberger, and Zach Kornfeld, who in June struck out from BuzzFeed to launch their own production studio, 2nd Try LLC.

The Try Guys will be joined by a swath of YouTube sensations and celebrity presenters, including Kalen Allen, BlameItOnKway, Molly Burke, Dobre Brothers, Miles Brown, Sofie Dossi,...

The Try Guys have some big shoes to fill. Following YouTube star Jon Cozart’s wickedly funny turn as host of last year’s Streamy Awards, the comedy quartet has been tapped to headline this year’s show.

The Try Guys -- comprising Ned Fulmer, Eugene Lee Yang, Keith Habersberger, and Zach Kornfeld -- rose to renown on BuzzFeed with viral clips in which they attempted various uproarious feats, including labor pain simulation and swimming with sharks. Since the launch of the supergroup in 2014, the Guys have netted 1 billion views across all social platforms. In June, they ventured out on their own to form an independent production company called 2nd Try -- with BuzzFeed remaining onboard as an ad sales partner.

In addition to hosting duties (the Guys promised "amazing performances and surprises" in an Instagram post), the group is nominated for two awards this year: ‘Audience Choice: Show Of...

Exclusive: The comedy team known as The Try Guys have been set as the hosts of the 8th Annual Streamy Awards while Eva Gutowski, Mamrie Hart, Grace Helbig, Liza Koshy, LaurDIY, Tana Mongeau, and Patrick Starrr have been announced as presenters. The Stream Awards will take place at the Beverly Hilton in Beverly Hills and will air exclusively on YouTube Oct. 22 at 9 Pm Et/6 Pm Pt.

Nominated for two Streamy Awards this year, The Try Guys includes Keith Habersberger, Ned Fulmer, Zach Kornfeld, and Eugene Lee Yang. They are best known as one of BuzzFeed’s most successful viral video creators. The quartet formed their own independent production company 2nd Try. As their name suggests, they are known for “trying” everything from swimming with sharks to using a labor pain simulator.

The Streamy Awards nominations were unveiled last week with David Dobrik leading the pack with six nominations, while veteran...

The Try Guys, BuzzFeed’s longtime foursome of viral video makers, are finally leaving the media company to go out on their own.

The group, made up of former BuzzFeed employees Ned Fulmer, Eugene Lee Yang, Keith Habersberger, and Zach Kornfeld, are launching an independent production company called 2nd Try LLC. The company will gain all rights to The Try Guys brand, including its social media presence, though BuzzFeed will remain along for the ride as a branded content and advertising sales representative.

The Try Guys formed at BuzzFeed in 2014, where they’ve received over 1.5 billion total video views as of the first quarter of this year. Their most popular video, "The Try Guys Try Labor Pain Simulation," has more than 31 million YouTube views and over 108 million views on Facebook.

With 2nd Try LLC, Fulmer, Yang, Habersberger, and Kornfeld will work on feature films, new series, and live tours among other projects.