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Bruno Mars just wants to keep the party going. After collecting one gilded gramophone after another for his hip-swaying hits — most recently as Silk Sonic with Anderson .Paak — the Grammy-winning musician aims to liven things up with his rum brand, SelvaRey.
Mars (né Peter Hernandez) is more than just a starry face of the spirits company. He co-owns the Los Angeles-based label, which was launched in 2014 by brothers Seth Gold (a former real estate developer) and Marc Gold (a journalist-turned-retail and restaurant entrepreneur) and their longtime friend, Robert Herzig (who previously worked in business development). The “Leave the Door Open” singer also brought on the rest of the Hooligans — his cohort of longtime musical collaborators — to back the brand.
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If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.
Bruno Mars just wants to keep the party going. After collecting one gilded gramophone after another for his hip-swaying hits — most recently as Silk Sonic with Anderson .Paak — the Grammy-winning musician aims to liven things up with his rum brand, SelvaRey.
Mars (né Peter Hernandez) is more than just a starry face of the spirits company. He co-owns the Los Angeles-based label, which was launched in 2014 by brothers Seth Gold (a former real estate developer) and Marc Gold (a journalist-turned-retail and restaurant entrepreneur) and their longtime friend, Robert Herzig (who previously worked in business development). The “Leave the Door Open” singer also brought on the rest of the Hooligans — his cohort of longtime musical collaborators — to back the brand.
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