Chris Spadaccini has been tapped as chief marketing officer for The CW Network, where he will oversee the network’s broadcast and digital marketing divisions.
“It is very rare that any company gets to add someone of Chris Spadaccini’s stature to its team,” Brad Schwartz, president of entertainment for The CW, said in a statement. “When it comes to marketers who have built and defined legendary brands for decades and created passionate emotional attachment between content and audiences, Chris is a true pioneer and the best in the business. As the broadcast and digital landscape changes at a rapid pace, we are building a dream team with the excitement and experience needed to drive The CW forward. I just wish he could have brought ‘The White Lotus’ with him.”
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“It is very rare that any company gets to add someone of Chris Spadaccini’s stature to its team,” Brad Schwartz, president of entertainment for The CW, said in a statement. “When it comes to marketers who have built and defined legendary brands for decades and created passionate emotional attachment between content and audiences, Chris is a true pioneer and the best in the business. As the broadcast and digital landscape changes at a rapid pace, we are building a dream team with the excitement and experience needed to drive The CW forward. I just wish he could have brought ‘The White Lotus’ with him.”
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The CW Names Heather Olander as Head of Unscripted
An award-winning marketing veteran with more than two decades of experience building media,...
- 2/6/2023
- by Natalie Oganesyan
- The Wrap
TelevisaUnivision’s Jennifer Rogers has been promoted to executive vice president for consumer and corporate marketing of U.S. networks.
In her new role, Rogers will oversee the Spanish-language media and content company’s strategic development, creation, production and execution of all corporate and consumer campaigns for its U.S. television networks.
She will manage creative execution and media planning across TelevisaUnivision’s portfolio of brands, including cross-platform and off-platform marketing, and will collaborate with the ad sales and distribution sales departments to provide quality and client-centered experiences.
Additionally, she will focus on innovative, data-driven inventory management, the production of high-performance, market-leading creative, and increased collaboration and partnership with the company’s partners in Mexico.
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Rogers will be based in Miami and report to U.S. Networks president Ignacio “Nacho” Meyer.
“Through her 13 years at our company, Jen has fostered...
In her new role, Rogers will oversee the Spanish-language media and content company’s strategic development, creation, production and execution of all corporate and consumer campaigns for its U.S. television networks.
She will manage creative execution and media planning across TelevisaUnivision’s portfolio of brands, including cross-platform and off-platform marketing, and will collaborate with the ad sales and distribution sales departments to provide quality and client-centered experiences.
Additionally, she will focus on innovative, data-driven inventory management, the production of high-performance, market-leading creative, and increased collaboration and partnership with the company’s partners in Mexico.
Also Read:
Endeavor Promotes Maura McGreevy to Chief Communications Officer
Rogers will be based in Miami and report to U.S. Networks president Ignacio “Nacho” Meyer.
“Through her 13 years at our company, Jen has fostered...
- 2/6/2023
- by Lucas Manfredi
- The Wrap
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