Veteran marketing executive Steven Melnick is leaving Disney Television Studios. His position was eliminated during day 1 of Disney’s second wave of layoffs.
The Emmy-nominated Melnick oversaw the marketing team for 20th TV, 20th TV Animation and ABC Signature since 2019, when Disney acquired Fox. He was closely aligned with Disney Entertainment Co-Chair Dana Walden, who hired him for the SVP role.
Before joining Disney, the well-respected exec oversaw marketing and PR/comms for more than 19 years at 20th Century Fox TV, where he helped to launch mega-hits including Modern Family, Family Guy, Empire, The X-Files, New Girl, 24, Homeland, Arrested Development, This is Us, How I Met Your Mother, Buffy the Vampire Slayer and Glee.
Melnick’s work alongside senior leadership like Walden, who then was co-chief of 20th Century Fox TV, helped to transform the formerly small studio into an industry-leading global content company. That also is where he...
The Emmy-nominated Melnick oversaw the marketing team for 20th TV, 20th TV Animation and ABC Signature since 2019, when Disney acquired Fox. He was closely aligned with Disney Entertainment Co-Chair Dana Walden, who hired him for the SVP role.
Before joining Disney, the well-respected exec oversaw marketing and PR/comms for more than 19 years at 20th Century Fox TV, where he helped to launch mega-hits including Modern Family, Family Guy, Empire, The X-Files, New Girl, 24, Homeland, Arrested Development, This is Us, How I Met Your Mother, Buffy the Vampire Slayer and Glee.
Melnick’s work alongside senior leadership like Walden, who then was co-chief of 20th Century Fox TV, helped to transform the formerly small studio into an industry-leading global content company. That also is where he...
- 4/24/2023
- by Lynette Rice
- Deadline Film + TV
ABC, Hulu and Disney General Entertainment’s Shannon Ryan has reorganized her marketing, creative and communications departments, starting with a new reporting structure that puts ABC Entertainment, ABC News, Disney TV Studios, Freeform and Disney’s syndication unit under one oversight.
Under the new setup, Naomi Bulochnikov, the senior VP of communications and publicity for ABC and General Entertainment, will add news, studio, syndication and Freeform to her existing ABC Entertainment purview. Disney TV Studios’ Chris Alexander, ABC News’ Van Scott, Disney syndication’s Kim Harbin and Freeform’s Kristen Andersen and their teams will now report to Bulochnikov.
Hulu will maintain a separate team led by Barrie Gruner, who has been upped to executive VP (from VP) of Hulu Originals Marketing & Publicity. Gruner, who handles strategy, campaign management, communications, creative, media, social, events and talent relations for Hulu Originals, also adds oversight of marketing/publicity for Onyx Collective. Under Gruner,...
Under the new setup, Naomi Bulochnikov, the senior VP of communications and publicity for ABC and General Entertainment, will add news, studio, syndication and Freeform to her existing ABC Entertainment purview. Disney TV Studios’ Chris Alexander, ABC News’ Van Scott, Disney syndication’s Kim Harbin and Freeform’s Kristen Andersen and their teams will now report to Bulochnikov.
Hulu will maintain a separate team led by Barrie Gruner, who has been upped to executive VP (from VP) of Hulu Originals Marketing & Publicity. Gruner, who handles strategy, campaign management, communications, creative, media, social, events and talent relations for Hulu Originals, also adds oversight of marketing/publicity for Onyx Collective. Under Gruner,...
- 10/27/2021
- by Michael Schneider
- Variety Film + TV
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