In 2010, Tati launched a YouTube Beauty & Lifestyle channel called GlamLifeGuru, where she hosts the World's Most Watched weekday beauty product review show by women age 18-35. She averages over 25 million views per month from 4 million social followers, that tune-in for her beauty tips, makeup tutorials, and coverage of the newest product launches and beauty trends. To date, she has uploaded over 1,000 videos and amassed a half a billion views.