Became an overnight celebrity with the success of his hit video "What What (In the Butt)".
Samwell is unsigned, but his "What What (In the Butt)" song is licensed
through Fatboy Slim's record label, Southern Fried Records. The music video is licensed through Brownmark Films.
His "What What (In the Butt)" video was re-created shot-for-shot on South Park (in a season 12 episode called "Canada On Strike").