House Of Cards producer Dana Brunetti and digital media executive David Beebe, the former architect behind Marriott’s Content Studio, have been named keynote speakers for this year’s Buffer Festival -- a YouTube film festival and industry convention to be held in Toronto this fall.
Brunetti, the Oscar and Emmy-nominated producer behind The Social Network, Captain Phillips, and Fifty Shades Of Grey, will join Canadian TV personality Amber Mac for a fireside chat about a short film competition he’s been running since 2012 titled Jameson First Shot alongside the famed whiskey brand. Beebe, who also co-founded the Disney-abc Television Group Digital Studio to produce webisodes for Grey’s Anatomy, Desperate Housewives, and more, will discuss the intersection between storytelling and brand marketing.
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Brunetti, the Oscar and Emmy-nominated producer behind The Social Network, Captain Phillips, and Fifty Shades Of Grey, will join Canadian TV personality Amber Mac for a fireside chat about a short film competition he’s been running since 2012 titled Jameson First Shot alongside the famed whiskey brand. Beebe, who also co-founded the Disney-abc Television Group Digital Studio to produce webisodes for Grey’s Anatomy, Desperate Housewives, and more, will discuss the intersection between storytelling and brand marketing.
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- 8/9/2017
- by Geoff Weiss
- Tubefilter.com
Sure, you may be familiar with Ford’s Bold Moves, the first foray into the world of original web series from a major player of the American automotive industry released way back in 2006 that was half authentic documentary of what goes on under the hood of a struggling domestic car manufacturer and half cloying ploy for sympathy from a struggling domestic car manufacturer. But have you watched a Ford web series lately? If not, check out technology guru and online video personality Amber Mac’s branded program for Canada’s The Globe and Mail dubbed On the Road. You’ll see not much has changed in five years. It’s not that the program attempts to tug at any emotional connection you may have to American manufacturing or the Ford brand. The storyline follows the script of your standard advertisement for motor vehicles. The camera pans along the Ford Focus...
- 11/2/2011
- by Joshua Cohen
- Tubefilter.com
Scientific research has proven that Google and the easy access to information that it provides can be detrimental to memory. Practice these four tricks to reverse the brain rot.
Socrates warned humanity that new advances in communication would have detrimental effects on our memory. Some two thousand years later, it's still true: New research in the prestigious journal, Science, shows that Google rots your brain. Participants who used Google believing the statements they were searching for would be saved performed worse recalling those statements than those who thought their search terms would be wiped away and no longer accessible. In other words, scientists found that participants were inadvertently outsourcing their brains to Google, even when they were explicitly told to remember the statements they were searching for.
Fortunately, "Google Effects" on memory are mild and can be (most likely) offset with a few simple tricks.
1. Sign up for a scientifically verified memory trainer: Lumosity,...
Socrates warned humanity that new advances in communication would have detrimental effects on our memory. Some two thousand years later, it's still true: New research in the prestigious journal, Science, shows that Google rots your brain. Participants who used Google believing the statements they were searching for would be saved performed worse recalling those statements than those who thought their search terms would be wiped away and no longer accessible. In other words, scientists found that participants were inadvertently outsourcing their brains to Google, even when they were explicitly told to remember the statements they were searching for.
Fortunately, "Google Effects" on memory are mild and can be (most likely) offset with a few simple tricks.
1. Sign up for a scientifically verified memory trainer: Lumosity,...
- 7/18/2011
- by Gregory Ferenstein
- Fast Company
To-do lists are like fashion. One season sky-high stilettos are in, but three months later it's all about ballerina flats. Since the barrier to develop a to-do list app is relatively low, every few months a new tool pops up that gets people passionate about productivity. The key is finding one that works for you over the long haul, and using iistkeeping methods that'll keep you feeling footloose.
Teux Deux is one of the best in the category. This digital list-maker offers an easy platform to input your to-do's and cross them off as you complete them. When it first launched, Fast Company called it the "Web's Most Beautiful To-Do List." With a weekly calendar as your jumping-off point, using Teux Deux you can quickly add tasks to a day, drag them to another date if you run out of time, and there's even a "Someday" section for those items...
Teux Deux is one of the best in the category. This digital list-maker offers an easy platform to input your to-do's and cross them off as you complete them. When it first launched, Fast Company called it the "Web's Most Beautiful To-Do List." With a weekly calendar as your jumping-off point, using Teux Deux you can quickly add tasks to a day, drag them to another date if you run out of time, and there's even a "Someday" section for those items...
- 4/12/2011
- by Amber Mac
- Fast Company
A few key strategies to make the most of brand monitoring can help your reputation in a big way.
Five years ago, in a small town on the east coast of Canada, the team behind Radian6 realized that businesses, big and small, would need a better way to engage with customers on the web. They built a platform to facilitate customer relationships by listening first. Now you can monitor a brand online to understand whether a product is getting compliments or complaints, attracting fans or foes. Radian6 quickly grew to dominate this space, with clients including Dell, Microsoft, and General Electric. But there was no better sign that listening is serious business than when Salesforce just announced it was buying the New Brunswick company for a whopping $316 million.
Whether you use Radian6 or simply manage your digital presence through search, there are a few key strategies to make the most of brand monitoring.
Five years ago, in a small town on the east coast of Canada, the team behind Radian6 realized that businesses, big and small, would need a better way to engage with customers on the web. They built a platform to facilitate customer relationships by listening first. Now you can monitor a brand online to understand whether a product is getting compliments or complaints, attracting fans or foes. Radian6 quickly grew to dominate this space, with clients including Dell, Microsoft, and General Electric. But there was no better sign that listening is serious business than when Salesforce just announced it was buying the New Brunswick company for a whopping $316 million.
Whether you use Radian6 or simply manage your digital presence through search, there are a few key strategies to make the most of brand monitoring.
- 4/7/2011
- by Amber Mac
- Fast Company
In this inaugural edition of Work Smart 3, our series on productivity and streamlining your work life, host Amber Mac talks Enchantment with noted influencer Guy Kawasaki. In his new book the serial entrepreneur shares his strategies for influencing everyone from your cab driver to your boss. But first, Mac shares another enchanting way to make your email life easier: Xobni, which is in-box spelled backwards. The company that puts x-ray vision into your mail has just released one of its slickest products yet. The Gmail version of their software puts a simple sidebar within your account so you can track your relationship history with your contacts. Not only is this handy to remember how you met someone, but as the tool pulls info from a sender's various social media profiles it's also an easy way to personalize your in-box with a contact's photo, Facebook updates, and Twitter activity. ...
- 4/1/2011
- by Amber Mac
- Fast Company
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