The NFL and free, ad-supported streaming service Pluto TV have extended their programming partnership in a multi-year agreement.
After a one-year deal revealed last August, the NFL Channel delivered a curated version of library pro football fare. Without the live game coverage or studio chat shows that are the bread and butter of pay-tv coverage, the Pluto channel is designed to be different from the NFL Network cable offering.
New programming coming to the channel includes a selection of highlight shows produced to commemorate the league’s 100th anniversary season in 2019. Those offerings could get extra viewer attention if the 2020 season is derailed by Covid-19, which seems increasingly possible as infection rates surge in many parts of the U.S. NFL training camps are due to open later this months, with the regular season scheduled to start September 10.
The extension comes as Pluto parent ViacomCBS confronts the looming renewal of NFL rights,...
After a one-year deal revealed last August, the NFL Channel delivered a curated version of library pro football fare. Without the live game coverage or studio chat shows that are the bread and butter of pay-tv coverage, the Pluto channel is designed to be different from the NFL Network cable offering.
New programming coming to the channel includes a selection of highlight shows produced to commemorate the league’s 100th anniversary season in 2019. Those offerings could get extra viewer attention if the 2020 season is derailed by Covid-19, which seems increasingly possible as infection rates surge in many parts of the U.S. NFL training camps are due to open later this months, with the regular season scheduled to start September 10.
The extension comes as Pluto parent ViacomCBS confronts the looming renewal of NFL rights,...
- 7/9/2020
- by Dade Hayes
- Deadline Film + TV
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