Noticias

QVC is bowing to the prevailing demographic trends with the launch of a massive business and programming initiative targeted women over the age of 50.

The home shopping stalwart steered is introducing “The Age of Possibility” marketing and programming campaign highlighting female celebrities and leaders age 50 and over who are demonstrating the third act that modern women are experiencing.

The list includes such boldface names as Martha Stewart, Queen Latifah, Naomi Watts, Christina Applegate, Billie Jean King, Patti Labelle and Sherri Shepherd and prominent executives such as Dentsu’s Diane Epstein and Liberty Media’s Renee Wilm. John Malone’s Liberty investment group owns QVC through its Qurate home shopping media unit.

QVC’s whole-hearted embrace of women who are edging outside of the 18-49 and 25-54 demographics, the two primary targets for primetime network TV in the U.S. for the past 40-plus years, comes amid a growing Gen-x population bubble among this age group.

Home-shopping cable mainstays QVC and Hsn are coming to Comcast’s Xfinity X1 and Flex services as an interactive streaming app — with plans to let Comcast customers buy products directly on their TVs starting in early 2022.

Comcast already carries the linear channels of QVC and Hsn, owned by John Malone’s Qurate Retail Group.

Now, with the rollout of the QVC and Hsn Streaming Service, Comcast’s X1 (traditional cable) and Flex (broadband-only video) customers can access six linear channels in one place. In addition, the service provides access to a catalog of video-on-demand and original programming designed specifically for streaming, such as “Travel, Cook, Repeat with Curtis Stone,” “One on Wine” with QVC foodie and host Mary DeAngelis and “Mally Makes It Better” featuring makeup maven Mally Roncal.

While the new Comcast deal doesn’t actually expand the household reach of QVC or Hsn, the streaming app provides a new,...

Neutral lipstick is one of those makeup trends that's easier said than done. One look at Jennifer Lopez and you're sold on sporting the daytime-casual look yourself, but one question: How exactly do you find your correct shade? Tell us: How many tubes of beige-colored lipstick tubes have you gone through in the quest for the perfect neutral? And how many times has each color made you feel more washed out than sexed up? Finding your best buff shade might feel like a mystery, but it doesn't have to be. If you're still on the hunt for the perfect natural look, celeb makeup artist Mally Roncal, who's worked with Beyoncé, Rihanna, Jennifer Lopez and more, has a sneaky...

All eyes were on the superstar as she sang the National Anthem January 21 for the Presidential Inauguration and naturally, Beyoncé brought her best beauty game to the world stage! The star looked gorgeous in soft, muted hues! Here’s how you can recreate the look with tips from Mally Roncal, the makeup artist who created it!

Beyoncé, 31, highlighted her naturally gorgeous face with neutral eye shadow and whispery pink lips and cheeks for the special event and looked so beautiful. “Anyone can achieve this easy-to-wear look at home. It works on all ages, skin type and color,” says Mally.

How To Get Beyoncé’s Inaugural Beauty Look

Here, tips to re-create Beyoncé’s look from famed celebrity makeup artist Mally Roncal, who worked with the star for this special day.

• Set the skin with Mally Perfect Prep Poreless Primer all over the face and apply Mally Cancellation Concealer directly underneath the eyes.

Us Weekly has already dissected every aspect of Beyonce's impeccable inauguration ensemble: Emilio Pucci gown, Christian Dior coat, orange nail polish, 80-carat emerald earrings by Lorraine Schwartz. Now here are the details of what she wore on her face, courtesy of her makeup artist Mally Roncal, who created the singer's timeless and gorgeous inaugural look. "Anyone can achieve this easy-to-wear look at home. It works on all ages, skin type, and color," says Roncal, founder of Mally Beauty cosmetics, sold on QVC.com and MallyBeauty.com. Photos: See the [...]...

Dewy skin is super-sexy, but sweaty skin? Not so much. Settle slick skin with a silicone based product instead of a powder formula, which can leave skin looking dull and worn. Mally Beauty's Poreless Defender is a groundbreaking gel mattifyer that eliminates shine, hides fine lines and comes with a buffed Japanese sponge for easy application --plus it was created by fabulous celeb makeup artist Mally Roncal -- who counts Mary J. Blige, Beyonce and Rihanna among her devotees. Mally Beauty Poreless Face Defender, $40, available at mallybeauty.com or qvc.com...