. . . whatcha got cookin'? A new culinary cable channel, at least if your name is Scripps Networks Interactive (Nyse:sni). The company, which also serves as proprietor of the Food Network, decided preemptively to create an edgier second eatery before a competitor could swoop in and steal its lunch, not to mention its viewers. Hence the Cooking Channel, which launches in high def on May 31 and will target the foodies in the 18-49 demographic. The channel will debut under the supervision of Food Net vet Michael Smith and with the ministrations - and, no doubt, the minestrone - of David Rocco (host of David Rocco's Dolce Vita), Chuck Hughes (Chuck's Day Off), and a host of other hosts. The focus is food of all nationalities, ethnicities and varieties. Also on the menu are vintage episodes of The Galloping Gourmet...
- 5/15/2010
- by Jonathan Handel
- Huffington Post
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