Has worked in the Norwegian music industry since his late teens.
Already as a student he worked for popular Norwegian
comedians/singer/songwriters
Herodes Falsk and
Tom Mathisen. From there he worked
his way up and finally ending up as manager for artists like MTV Europe
Music Awards winner Lene Marlin and Sissel Kyrkjebø (the voice on the
"Titanic" soundtrack), before becoming the much-publicised main judge
for the Norwegian version of "Idol".