Craig's career began when he was in a small documentary about comparing a life in Shetland and a life on a island in northern Canada, in a city called Iqaluit (2015) for BBC bitsize. He has appeared in some other documentary in Shetland including Countryfile and Island Medics with him playing himself. He also had a small appearance in the Shetland crime drama.
In (2020) he appeared alongside his father in a interview like news article about mussel farming in Shetland for the Marine Stewardship Council (msc) and also a article on Metro news.