“It’s not alway best to be first” is the verdict of HBO Max Global Boss Johannes Larcher as he talked up international strategy at a Mip TV keynote this afternoon.
Speaking to the territories in which HBO Max will be launching after competitors including Netflix, Disney+, Amazon Prime Video and Paramount+, the former Hulu exec said his team can “learn a lot from the actions others have taken both successfully and less successfully in the past.”
“We are doing this in a phased manner and are being capital efficient,” he added.
His comments were in contrast to Paramount International boss Raffaele Annecchino, who used his Series Mania keynote to praise Paramount+’s quick launches in key European territories.
Larcher rejected the notion that HBO Max is in direct competition with the other streamers, stating: “It’s not about being number one but about creating a service that best serves our customers.
Speaking to the territories in which HBO Max will be launching after competitors including Netflix, Disney+, Amazon Prime Video and Paramount+, the former Hulu exec said his team can “learn a lot from the actions others have taken both successfully and less successfully in the past.”
“We are doing this in a phased manner and are being capital efficient,” he added.
His comments were in contrast to Paramount International boss Raffaele Annecchino, who used his Series Mania keynote to praise Paramount+’s quick launches in key European territories.
Larcher rejected the notion that HBO Max is in direct competition with the other streamers, stating: “It’s not about being number one but about creating a service that best serves our customers.
- 4/5/2022
- by Max Goldbart
- Deadline Film + TV
With a diverse lineup of series coming out this year, HBO España is making its mark in Europe with top tier productions that differentiate themselves from the current crop of shows currently on the market, according to the service’s head of original programming.
Discussing the pay TV outlet’s strategy and upcoming productions at this year’s Conecta Fiction Reboot confab, Miguel Salvat, HBO España’s commissioning editor of original programming, said the channel receives and reviews around 1,000 projects a year, and that figure is growing.
“We don’t close the door to anyone, to any person or company, because you never know where the next project that you want to make will come from,” Salvat stressed.
“We’re keeping with that strategy of making few projects,” he added. “What we are looking for in projects are basically three things: an original voice; we are also looking for differentiation,...
Discussing the pay TV outlet’s strategy and upcoming productions at this year’s Conecta Fiction Reboot confab, Miguel Salvat, HBO España’s commissioning editor of original programming, said the channel receives and reviews around 1,000 projects a year, and that figure is growing.
“We don’t close the door to anyone, to any person or company, because you never know where the next project that you want to make will come from,” Salvat stressed.
“We’re keeping with that strategy of making few projects,” he added. “What we are looking for in projects are basically three things: an original voice; we are also looking for differentiation,...
- 9/7/2020
- by Ed Meza
- Variety Film + TV
HBO Europe is adding to its growing Spanish slate with “Por H o por B” (“Whatever”), a comedy series produced by Globomedia, part of TV giant The Mediapro Studio, and new Madrid-based company Lacoproductora.
Written and directed by Manuela Burló Moreno, the 10-episode half-hour takes the characters from her Goya-nominated short film “Pipas,” with actresses Marta Martín and Saida Benzal reprising their roles as friends Hache and Belén.
The two childhood friends living in the hipster Madrid neighborhood of Malasaña – a far cry from their roots on the outskirts of the city. The inevitable cultural clash leads to a cataclysm of ridiculous and awkward consequences as they navigate their friendship, and the fake new world they’re now a part of.
“Por H o por B” has started to shoot in Madrid, with Brays Efe, Itziar Castro, Javier Bódalo and Fernando Albizu also joining the cast.
Globomedia’s Javier Pons,...
Written and directed by Manuela Burló Moreno, the 10-episode half-hour takes the characters from her Goya-nominated short film “Pipas,” with actresses Marta Martín and Saida Benzal reprising their roles as friends Hache and Belén.
The two childhood friends living in the hipster Madrid neighborhood of Malasaña – a far cry from their roots on the outskirts of the city. The inevitable cultural clash leads to a cataclysm of ridiculous and awkward consequences as they navigate their friendship, and the fake new world they’re now a part of.
“Por H o por B” has started to shoot in Madrid, with Brays Efe, Itziar Castro, Javier Bódalo and Fernando Albizu also joining the cast.
Globomedia’s Javier Pons,...
- 5/23/2019
- by Emiliano De Pablos
- Variety Film + TV
HBO Europe is doubling down on scripted in Spain with a hipster series set in Madrid. The premium broadcaster has ordered Por H o por B. The comedy is written by Manuela Burló Moreno and the characters are based on her own short film Pipas.
The series, which has an English working title of Whatever, stars Marta Martín and Saida Benzal, who will reprise their roles as friends Hache and Belén. The 10-part half-hour series is produced by Lacoproductora and Globomedia.
It comes after HBO Europe ordered an adaptation of Fernando Aramburu’s novel Patria, Isabel Coixet’s Foodie Love and Alex de la Iglesia’s 30 Coins.
Por H o por B follows Hache and Belén, who are reunited after a few years of not speaking to each other and find themselves living in the hipster Madrid neighborhood of Malasaña – a far cry from their roots on the outskirts of the city.
The series, which has an English working title of Whatever, stars Marta Martín and Saida Benzal, who will reprise their roles as friends Hache and Belén. The 10-part half-hour series is produced by Lacoproductora and Globomedia.
It comes after HBO Europe ordered an adaptation of Fernando Aramburu’s novel Patria, Isabel Coixet’s Foodie Love and Alex de la Iglesia’s 30 Coins.
Por H o por B follows Hache and Belén, who are reunited after a few years of not speaking to each other and find themselves living in the hipster Madrid neighborhood of Malasaña – a far cry from their roots on the outskirts of the city.
- 5/22/2019
- by Peter White
- Deadline Film + TV
HBO Europe has ordered a 10-part half-hour Spanish comedy series with the working title Whatever (Por H o Por B).
The original show has just begun production in Madrid. It is produced by Lacoproductora and Globomedia, a company of The Mediapro Studio, for HBO Europe.
The series (Whatever is the working title in English) is written and directed by Manuela Burlo Moreno based on her own Goya-nominated short film Pipas. Burlo Moreno’s credits also include features Rumbos and Como sobrevivir a una despedida.
Marta Martin (Verguenza) and Saida Benzal (Seis Hermanas) reprise their starring roles in Pipas as childhood friends Hache and Belen who are reunited as ...
The original show has just begun production in Madrid. It is produced by Lacoproductora and Globomedia, a company of The Mediapro Studio, for HBO Europe.
The series (Whatever is the working title in English) is written and directed by Manuela Burlo Moreno based on her own Goya-nominated short film Pipas. Burlo Moreno’s credits also include features Rumbos and Como sobrevivir a una despedida.
Marta Martin (Verguenza) and Saida Benzal (Seis Hermanas) reprise their starring roles in Pipas as childhood friends Hache and Belen who are reunited as ...
- 5/22/2019
- The Hollywood Reporter - Film + TV
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