Exclusive: Exhibition marketing firm PaperAirplane Media, which has been a crossways for movie theaters and studios since launching during the pandemic in August 2020, has reached a milestone in its digital asset download portal, The Hanger, with 500K studio marketing assets downloaded.
Lionsgate vets Mike Polydoros and Will Preuss saw an opportunity and a need in the exhibitor relations realm and capitalized on it promptly in 2020, even though movie theaters weren’t 100% open. Essentially, their Hanger portal is an area where studios can deposit all marketing materials for movie theaters, which they can then download for promotional purposes.
PaperAirplane connects movie theaters, studios and theatrical media ad agencies, creating and fostering in-theater promotions. Essentially exhibitors don’t have to go distributor-by-distributor in finding the materials they need to open a movie in any given weekend.
PaperAirplane has also been instrumental in providing guidance to theater circuits on how to optimize their royalty subscription lists,...
Lionsgate vets Mike Polydoros and Will Preuss saw an opportunity and a need in the exhibitor relations realm and capitalized on it promptly in 2020, even though movie theaters weren’t 100% open. Essentially, their Hanger portal is an area where studios can deposit all marketing materials for movie theaters, which they can then download for promotional purposes.
PaperAirplane connects movie theaters, studios and theatrical media ad agencies, creating and fostering in-theater promotions. Essentially exhibitors don’t have to go distributor-by-distributor in finding the materials they need to open a movie in any given weekend.
PaperAirplane has also been instrumental in providing guidance to theater circuits on how to optimize their royalty subscription lists,...
- 7/3/2023
- by Anthony D'Alessandro
- Deadline Film + TV
Britni Smith has been promoted to Executive Director of Variety the Children’s Charity of Southern California, from her current role as Director of Fundraising and Special Programs. She will take over for Elizabeth O’Neil who is stepping down after 14 years at the helm of the organization. O’Neil’s retirement is effective December 31, 2022.
“Variety of Southern California will continue to flourish under the leadership of our new Executive Director Britni Smith” said Steve Bunnell, the incoming Board President. “Britni has been a key driver helping Variety through these recent difficult times and is poised to take us to new heights.”
O’Neil has served as Executive Director since April 2008 and has played a critical role in helping the Charity expand its fundraising, programming and grant giving. During her tenure, Variety of Southern California has raised and awarded almost 20 million to assist those in need.
Smith served for three years...
“Variety of Southern California will continue to flourish under the leadership of our new Executive Director Britni Smith” said Steve Bunnell, the incoming Board President. “Britni has been a key driver helping Variety through these recent difficult times and is poised to take us to new heights.”
O’Neil has served as Executive Director since April 2008 and has played a critical role in helping the Charity expand its fundraising, programming and grant giving. During her tenure, Variety of Southern California has raised and awarded almost 20 million to assist those in need.
Smith served for three years...
- 10/4/2022
- by Denise Petski
- Deadline Film + TV
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