Informative documentary follows luxury brand’s painstaking effort to produce clothes that do no harm
Thoughtfully made, highly informative and accessible, director Becky Hutner’s documentary charts how luxury UK fashion company Mother of Pearl tackles the challenge they set themselves of developing a sub-label, No Frills, that makes only sustainable, ethically made clothing from Global Organic Textile Standard fabric. And lo and behold, the whole process is not as easy as sticking a leaf on the label and calling a product “green”.
In fact, it involves examining every step of long and winding supply chains. Mother of Pearl’s creative director Amy Powney, the daughter of old-school hippies, and her right-hand woman Chloe Marks are seen mulling over whether, for instance, if they are to use wool, where can they source wool that’s soft enough for skin-contact but doesn’t involve mulesing and other treatments that are cruel to animals?...
Thoughtfully made, highly informative and accessible, director Becky Hutner’s documentary charts how luxury UK fashion company Mother of Pearl tackles the challenge they set themselves of developing a sub-label, No Frills, that makes only sustainable, ethically made clothing from Global Organic Textile Standard fabric. And lo and behold, the whole process is not as easy as sticking a leaf on the label and calling a product “green”.
In fact, it involves examining every step of long and winding supply chains. Mother of Pearl’s creative director Amy Powney, the daughter of old-school hippies, and her right-hand woman Chloe Marks are seen mulling over whether, for instance, if they are to use wool, where can they source wool that’s soft enough for skin-contact but doesn’t involve mulesing and other treatments that are cruel to animals?...
- 3/1/2023
- by Leslie Felperin
- The Guardian - Film News
Fashion Reimagined director Becky Hutner on Pedro Otegui with Amy Powney: “We met Pedro, whom we call the grandfather of Uruguayan wool, the David Attenborough of Uruguay.”
Another highlight of the 21st edition of the Tribeca Film Festival is Becky Hutner’s documentary on Mother of Pearl fashion designer Amy Powney’s journey with brand manager Chloe Marks in search of building a sustainable collection. Along the way Becky introduces Amy to her idol Katharine Hamnett, one of the first fashion designers to raise awareness about the responsibility of those involved with clothing, which means: all of us. Andrew Morgan’s documentary The True Cost, featuring Livia Firth was an early alert on the devastating impact fast fashion is having on the environment.
Becky Hutner with Anne-Katrin Titze (in Batsheva) on connecting Katharine Hamnett with Amy Powney: “It was wonderful to get the two minds together.”
Fashion Reimagined begins in...
Another highlight of the 21st edition of the Tribeca Film Festival is Becky Hutner’s documentary on Mother of Pearl fashion designer Amy Powney’s journey with brand manager Chloe Marks in search of building a sustainable collection. Along the way Becky introduces Amy to her idol Katharine Hamnett, one of the first fashion designers to raise awareness about the responsibility of those involved with clothing, which means: all of us. Andrew Morgan’s documentary The True Cost, featuring Livia Firth was an early alert on the devastating impact fast fashion is having on the environment.
Becky Hutner with Anne-Katrin Titze (in Batsheva) on connecting Katharine Hamnett with Amy Powney: “It was wonderful to get the two minds together.”
Fashion Reimagined begins in...
- 6/16/2022
- by Anne-Katrin Titze
- eyeforfilm.co.uk
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