Los Angeles – December 11, 2012 – Veteran Hispanic marketing executive, Oswald Mendez, was recently named Executive Vice President and Chief Marketing Officer for MundoFox, the new U.S. Spanish-language broadcast network from Fox International Channels (Fic) and Rcn Television of Colombia. Mr. Mendez will be responsible for all areas of marketing, including customer experience, advertising, promotion, experiential marketing, web and electronic services and corporate social responsibility programs. The recent announcement formalizes an already-successful relationship between Mendez and MundoFox, where he has served in an internal strategic consulting role throughout the network’s launch period. Mendez most recently served as Senior Vice President, Lifestyle Entertainment for Fic, overseeing the development and marketing of lifestyle entertainment for Utilisima, Fic’s lifestyle channel geared toward women in both the Latin American and U.S. Hispanic markets and the creation and launch of the Fox Hispanic Media brand in 2011.
- 12/12/2012
- by THE DEADLINE TEAM
- Deadline TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.