Workday is getting ready to go back on tour.
The human-resources and finance software company is ready to launch another leg of the ad campaign it launched in 2023’s Super Bowl Lvii, in which popular musicians set the record straight on whether high-performing corporate types ought to be called “rock stars.” In this go-round, two new ads will be seen during The Masters between April 8 and April 14 and in five key overseas markets: Australia, Canada, France, Germany, and the United Kingdom.
“We gained a ton of momentum” from the initial campaign that featured, among others, Ozzy Osbourne and Joan Jett, says Emma Chalwin, Workday’s chief marketing officer, during an interview. The company saw a 24% increase in audience consideration of Workday a a brand that could be trusted and a 50% increase in leads, among other notable spikes in metrics, Chalwin says. “It was kind of a no brainer to do a version two.
The human-resources and finance software company is ready to launch another leg of the ad campaign it launched in 2023’s Super Bowl Lvii, in which popular musicians set the record straight on whether high-performing corporate types ought to be called “rock stars.” In this go-round, two new ads will be seen during The Masters between April 8 and April 14 and in five key overseas markets: Australia, Canada, France, Germany, and the United Kingdom.
“We gained a ton of momentum” from the initial campaign that featured, among others, Ozzy Osbourne and Joan Jett, says Emma Chalwin, Workday’s chief marketing officer, during an interview. The company saw a 24% increase in audience consideration of Workday a a brand that could be trusted and a 50% increase in leads, among other notable spikes in metrics, Chalwin says. “It was kind of a no brainer to do a version two.
- 4/8/2024
- by Brian Steinberg
- Variety Film + TV
Since this year marks the 60th anniversary of John F. Kennedy’s assassination, a number of docu-specials are rolling out to revisit (and, in some cases, reexamine) that tragic day in Dallas, Texas. None of them seem more compelling than JFK: What the Doctors Saw, a documentary featuring previously unreleased footage — and the testimony of seven doctors who were there in the emergency room of Parkland Hospital trying to save the then-president’s life after he was shot as his motorcade passed through Dealey Plaza on Nov. 22, 1963.
Premiering Nov. 14 on Paramount+,...
Premiering Nov. 14 on Paramount+,...
- 11/13/2023
- by Marlow Stern
- Rollingstone.com
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