Some 3.4 billion people — almost half of the world’s 7.6B population — is expected to watch the FIFA World Cup that starts Thursday, as the soccer tournament, which takes place this year in Russia, remains one of the world’s most popular media events.
Latin America is expected to have the largest number of viewers, according to research company GlobalWebIndex, followed by the Middle East and Africa, Asia Pacific and Europe. However, thanks to an embarrassing defeat against Trinidad & Tobago, the U.S. won’t be competing in the World Cup for the first time since 1986, a major blow to one of the largest TV markets in the world (albeit one hamstrung by time differences this time around). It’s thought that less than a quarter of the population in the U.S. will tune in to watch any games, and those may be largely expats and those cheering on the Mexican team.
Latin America is expected to have the largest number of viewers, according to research company GlobalWebIndex, followed by the Middle East and Africa, Asia Pacific and Europe. However, thanks to an embarrassing defeat against Trinidad & Tobago, the U.S. won’t be competing in the World Cup for the first time since 1986, a major blow to one of the largest TV markets in the world (albeit one hamstrung by time differences this time around). It’s thought that less than a quarter of the population in the U.S. will tune in to watch any games, and those may be largely expats and those cheering on the Mexican team.
- 6/13/2018
- by Peter White and Nancy Tartaglione
- Deadline Film + TV
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