Tim Cook wanted to know more about the stats.
The Apple CEO was huddled over an iMac in the NBA’s league headquarters in New York alongside NBA commissioner Adam Silver, flanked by a wall of regulation basketballs. On the white table in front of them was the computer, and a piece of hardware that Cook says “really changes everything.”
Apple Vision Pro.
The NBA had been hard at work on a dedicated app for the device, and two of its developers, senior software engineers Lauren Marshall and Matthew Parrott, were walking Cook and Silver through its features, like the ability to watch up to five games at once, the possibilities of immersive video, and, as Cook inquired about, real-time stats that can be displayed next to the live games.
Cook and Silver, in a joint interview shortly after the demo, were effusive about the potential of the device to...
The Apple CEO was huddled over an iMac in the NBA’s league headquarters in New York alongside NBA commissioner Adam Silver, flanked by a wall of regulation basketballs. On the white table in front of them was the computer, and a piece of hardware that Cook says “really changes everything.”
Apple Vision Pro.
The NBA had been hard at work on a dedicated app for the device, and two of its developers, senior software engineers Lauren Marshall and Matthew Parrott, were walking Cook and Silver through its features, like the ability to watch up to five games at once, the possibilities of immersive video, and, as Cook inquired about, real-time stats that can be displayed next to the live games.
Cook and Silver, in a joint interview shortly after the demo, were effusive about the potential of the device to...
- 2/5/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
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