- Olson, who lived in the Hollywood Hills, died at a nursing facility in Burbank.
- Hollywood publicity corps whose assignments over a four-decade career included representing Rock Hudson during the last months of the actor's struggle with AIDS. Olson's many other clients included Clint Eastwood, Steve McQueen, Gene Kelly, Laurence Olivier and Shirley MacLaine.
- Olson lived in the Hollywood Hills.
- Olson helped craft campaigns for stars such as Maggie Smith in "The Prime of Miss Jean Brodie" (1969), Shirley MacLaine in "Terms of Endearment" (1983) and Robert Duvall in "Tender Mercies" (1983).
- During 18 years at Rogers and Cowan, he rose to head the agency's motion pictures division, leaving to run his own Beverly Hills publicity firm, Dale C. Olson & Associates, in 1985.
- As a teenager in Portland, Ore., he worked for a newspaper chain and landed an interview with screen legend Mae West.
- In 1951 he moved to Hollywood and joined the Mattachine Society, one of the country's first gay-rights organizations, and served as its first national secretary.
- He wrote for Boxoffice magazine and Daily Variety before joining the Mirisch film production company as publicity director.
- In the 1970s he launched the publicity for a number of popular film franchises, including "Rocky,""Superman" and "Halloween.".
- He was known for his parties.
- He was a veteran Hollywood publicist whose clients included Alfred Hitchcock, Marilyn Monroe, Gene Kelly, Steve McQueen, Laurence Olivier, Tony Curtis, and Steven Spielberg.
- He was the spokesman for Rock Hudson during the actor's widely publicized fight with Aids in 1985.
- He started out as a reporter in Oregon. He moved to Los Angeles where he wrote for Variety and the Hollywood Reporter.
- He was a founding member of the Los Angeles Drama Critics Circle.
- Ran successful campaigns in getting members of the Academy of Motion Pictures Arts and Sciences (AMPAS) to vote for Oscar-winning performance for stars such as Maggie Smith in The Prime of Miss Jean Brodie (1969), Shirley MacLaine in Terms of Endearment (1983) and Robert Duvall in Tender Mercies (1983).
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