Syfy is partnering with online creator network Tongal, and Wattpad, the global multiplatform entertainment company for original stories, to launch “Story to Screen – A Digital Pilot Project” with the aim of adapting Wattpad’s viral sci-fi thriller, Expiration Date for the screen. The joint venture kicks off today on the Tongal platform with a call for filmmakers to pitch how they would bring Expiration Date to life as a digital series at Syfy.com. The partnership is part of the Syfy Wire Fan Creators initiative launching this month.
Created by Mikaela Bender (Expiration Date Duology), Expiration Date was one of the most popular sci-fi stories on Wattpad in 2016 and 2017, with more than 16 million reads to date. The sci-fi thriller takes place in a world where the date of one’s death is known by the mysterious Society. Centered on 19-year-old orphan Iris Levine, the story imagines a society in which...
Created by Mikaela Bender (Expiration Date Duology), Expiration Date was one of the most popular sci-fi stories on Wattpad in 2016 and 2017, with more than 16 million reads to date. The sci-fi thriller takes place in a world where the date of one’s death is known by the mysterious Society. Centered on 19-year-old orphan Iris Levine, the story imagines a society in which...
- 7/10/2018
- by Denise Petski
- Deadline Film + TV
Syfy will have a huge presence at this year's Comic-Con, with special screenings of Channel Zero: No-End House and Blood Drive, as well as a plethora of panels, including Sharknado 5: Global Swarming:
Press Release: New York, NY – July 5, 2017 – As Syfy celebrates its 25th anniversary and its recent brand reboot, the network is headed to San Diego Comic-Con bigger and better than ever before. In addition to 15 Syfy series panels or screenings, the network is rolling out a host of events, activations and parties designed to leave no fan behind. And Syfy will once again extend the fun to fans nationwide, with a three-night live TV event, Syfy Live From Comic-con, hosted by Zachary Levi.
“San Diego Comic-Con is the pinnacle event of the year for sci-fi enthusiasts, and as the only network dedicated to the genre 24/7, we can’t wait to celebrate in a big way,” said Alexandra Shapiro,...
Press Release: New York, NY – July 5, 2017 – As Syfy celebrates its 25th anniversary and its recent brand reboot, the network is headed to San Diego Comic-Con bigger and better than ever before. In addition to 15 Syfy series panels or screenings, the network is rolling out a host of events, activations and parties designed to leave no fan behind. And Syfy will once again extend the fun to fans nationwide, with a three-night live TV event, Syfy Live From Comic-con, hosted by Zachary Levi.
“San Diego Comic-Con is the pinnacle event of the year for sci-fi enthusiasts, and as the only network dedicated to the genre 24/7, we can’t wait to celebrate in a big way,” said Alexandra Shapiro,...
- 7/18/2017
- by Derek Anderson
- DailyDead
The exec who led content strategy and editorial for the launch of Hulu is returning the NBCUniversal family. Jeffrey Kaufman has been named Svp Digital at USA Network, where he will oversee product development, monetization strategies and content development for the cable net’s digital properties. He most recently was Svp Digital Video at Alloy Entertainment, where he helped launch the popular YouTube channel Smosh. He also led the how-to video site Howcast after having started his career at MTV Networks. “Data and consumer insights are becoming increasingly important in how we create compelling user experiences and value for our partners,” said Alexandra Shapiro, USA’s Evp Brand Marketing and Strategy. “Jeffrey’s varied expertise in the digital space, combined with his research background, make him perfectly positioned to lead USA’s digital strategy,”...
- 1/28/2014
- by THE DEADLINE TEAM
- Deadline TV
USA Network has named Jeffrey Kaufman as senior vp digital. In his new position, Kaufman will oversee product development, monetization strategies and content development for USA's digital properties. He will report to Alexandra Shapiro, executive vp brand marketing and digital, and will be based in New York. "Jeffrey's varied expertise in the digital space, combined with his research background, make him perfectly positioned to lead USA's digital strategy," said Shapiro in the announcement. "We are looking forward to having his expertise back in the NBCUniversal fold." Kaufman's appointment marks his return to the NBCUniversal family, where in 2006
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- 1/28/2014
- by Philiana Ng
- The Hollywood Reporter - Movie News
USA Network is rolling out the welcome wagon for the Pritchett-Dunphys (and their fans). In anticipation of the ABC comedy joining the network in syndication starting Sept. 24, the cable network hopes to attract the show’s fans with a multi-platform package that includes a fan appreciation day on Oct. 28, a digital hub, synced content and more. “In welcoming this new family to USA, we felt it was important to create a vibrant and socially active community where super fans can share how ‘Modern Family’ has affected their lives,” said USA’s marketing and digital executive vice president, Alexandra Shapiro. “This series.
- 9/18/2013
- by Jethro Nededog
- The Wrap
USA Network is showing confidence in its new drama series, "Graceland," from "White Collar" executive producer Jeff Eastin and Fox Television Studios. The cable channel will offer the pilot free via Video on Demand (VOD) from April 29 to May 12 ahead of its official premiere on Thursday, June 6. "With the latest research showing a 40 percent increase in time spent watching TV via VOD, this preview is a key part of our marketing strategy for 'Graceland,'" said USA's executive vice president of marketing and digital, Alexandra Shapiro in a statement. Also...
- 4/23/2013
- by Jethro Nededog
- The Wrap
USA Network has promoted Alexandra Shapiro to Evp of marketing and digital. In her new position, Shapiro, most recently Svp, brand marketing and digital, will take full oversight of marketing from USA’s former head of marketing Chris McCumber, who last year was upped to co-president alongside Jeff Wachtel. Shapiro, who will continue to report to McCumber, is adding creative oversight to her purview, which includes consumer and strategic marketing, digital, brand initiatives, promotions and business development. “Alexandra is a true marketing innovator who brings a wealth of creativity and savvy to the role,” said McCumber. Shapiro, who joined USA in 2001 as VP of consumer and affiliate marketing, has worked on the campaigns for such USA series as Monk, Suits, Necessary Roughness, White Collar, Burn Notice, Royal Pains and the upcoming Political Animals. She also played a key role in creating USA’s multiplatform brand campaign Characters Welcome, and its extension,...
- 4/11/2012
- by NELLIE ANDREEVA
- Deadline TV
USA Network is expanding the role for one of its marketing and digital executives. The cable network has promoted Alexandra Shapiro to executive vice president of marketing and digital, adding creative insight to her responsibilities, which includes consumer and strategic marketing, digital, brand initiatives, promotions and business development. She will take over all marketing responsibilities from USA co-president Chris McCumber, who runs the network with Jeff Wachtel. “Alexandra is a true marketing innovator who brings a wealth of creativity and savvy to the role,” said McCumber, to whom Shapiro will continue to report. “Her dynamic vision for USA
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- 4/11/2012
- by Philiana Ng
- The Hollywood Reporter - Movie News
Following up on May’s announcement that USA Network would bring its hit drama Monk to the web, network parent NBC Universal made it official with formal details of the 10-episode web series. Set to bow during one of the few remaining new episodes of its final eighth season, Little Monk will premiere Aug. 21 on USA with a two-minute sneak preview sending viewers to the web to “discover the details” of how Adrian Monk (played on TV by Emmy-winner Tony Shalhoub) became the obsessive-compulsive detective. Alexandra Shapiro, senior vp of brand marketing and digital at USA Network, said the live-action web series “felt like a great way to send off the series in its final season and to give fans some insight into a small part of his childhood.” In partnership with Sleep Inn hotels, each episode of the spinoff web series follows young Monk (newcomer Aaron Linker) and his brother,...
- 8/14/2009
- by Lesley Goldberg
- Tubefilter.com
Characters are welcome at the Sleep Inn Hotels. USA Network and Sleep Inn hotels have teamed up to launch USA Network.s first live-action original web series, Little Monk, a spinoff of the critically-acclaimed series "Monk" starring Emmy, Golden Globe and SAG award winner Tony Shalhoub. The announcement was made today by Alexandra Shapiro, senior vice president, brand marketing and digital, USA Network. Sadly, the long running and wildy successful sereis "Monk" is coming to a close this season, and to celebrate the entertaining effort, which premiered last Friday, USA teamed with Sleep Inn hotels and leveraged the longstanding hit series to unveil their new promotional campaign .Discover The Details.. "Little Monk" will debut during an all-new...
- 8/13/2009
- by April MacIntyre
- Monsters and Critics
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