News Limited has opened up its domestic online advertising inventory to real time bidding for the first time.
Real time bidding allows agencies to buy ads on behalf of clients via automatic trading platforms. The system allows ads to be served in real time based on the best available prices.
News Limited will use Rubicon project’s Revv platform, which has already been selling its international traffic.
News Limited said: “The exchange is invite-only with all of Australia’s leading media buying agencies accepting News’ invitation to participate and currently actively trading on the platform.”
News’ head of commercial development Jason Barnes said: “The opportunity to sell our advertising through real-time bidding engages new advertisers with our brands, increases yield, improves efficiency and in-turn increases profitability.”
Rubicon Project’s international Gm Jay Stevens said: “News has been an anchor publisher for Rubicon Project for more than three years, leveraging Revv...
Real time bidding allows agencies to buy ads on behalf of clients via automatic trading platforms. The system allows ads to be served in real time based on the best available prices.
News Limited will use Rubicon project’s Revv platform, which has already been selling its international traffic.
News Limited said: “The exchange is invite-only with all of Australia’s leading media buying agencies accepting News’ invitation to participate and currently actively trading on the platform.”
News’ head of commercial development Jason Barnes said: “The opportunity to sell our advertising through real-time bidding engages new advertisers with our brands, increases yield, improves efficiency and in-turn increases profitability.”
Rubicon Project’s international Gm Jay Stevens said: “News has been an anchor publisher for Rubicon Project for more than three years, leveraging Revv...
- 11/26/2012
- by mumbrella
- Encore Magazine
Don't read this unless you've seen "Far Away Places," Sunday's episode of "Mad Men."
I began watching Sunday's episode of "Mad Men" a half-hour after it began airing, and before I logged off Twitter, I saw a few tweets along the lines of "What the hell?"
Then I began watching the episode, and it wasn't long before I was saying, "What the hell?" About 17 minutes in, before we'd fully figured out that the episode was toying with timey-wimey experimentation, my husband muttered, "We're going to meet some weird Europeans in a minute."
The comment was spot-on, given how much this episode reminded me of "Jet Set," which was tonally and structurally a rather odd hour of "Mad Men." It was an hour that, as I recall, inspired a lot of passionate "pro" and "con" chatter.
"Far Away Places" was much, much weirder than "Jet Set," and I'm of mixed minds about it myself.
I began watching Sunday's episode of "Mad Men" a half-hour after it began airing, and before I logged off Twitter, I saw a few tweets along the lines of "What the hell?"
Then I began watching the episode, and it wasn't long before I was saying, "What the hell?" About 17 minutes in, before we'd fully figured out that the episode was toying with timey-wimey experimentation, my husband muttered, "We're going to meet some weird Europeans in a minute."
The comment was spot-on, given how much this episode reminded me of "Jet Set," which was tonally and structurally a rather odd hour of "Mad Men." It was an hour that, as I recall, inspired a lot of passionate "pro" and "con" chatter.
"Far Away Places" was much, much weirder than "Jet Set," and I'm of mixed minds about it myself.
- 4/23/2012
- by Maureen Ryan
- Aol TV.
Don't read this unless you've seen "Far Away Places," Sunday's episode of "Mad Men."
I began watching Sunday's episode of "Mad Men" a half-hour after it began airing, and before I logged off Twitter, I saw a few tweets along the lines of "What the hell?"
Then I began watching the episode, and it wasn't long before I was saying, "What the hell?" About 17 minutes in, before we'd fully figured out that the episode was toying with timey-wimey experimentation, my husband muttered, "We're going to meet some weird Europeans in a minute."
The comment was spot-on, given how much this episode reminded me of "Jet Set," which was tonally and structurally a rather odd hour of "Mad Men." It was an hour that, as I recall, inspired a lot of passionate "pro" and "con" chatter.
"Far Away Places" was much, much weirder than "Jet Set," and I'm of mixed minds about it myself.
I began watching Sunday's episode of "Mad Men" a half-hour after it began airing, and before I logged off Twitter, I saw a few tweets along the lines of "What the hell?"
Then I began watching the episode, and it wasn't long before I was saying, "What the hell?" About 17 minutes in, before we'd fully figured out that the episode was toying with timey-wimey experimentation, my husband muttered, "We're going to meet some weird Europeans in a minute."
The comment was spot-on, given how much this episode reminded me of "Jet Set," which was tonally and structurally a rather odd hour of "Mad Men." It was an hour that, as I recall, inspired a lot of passionate "pro" and "con" chatter.
"Far Away Places" was much, much weirder than "Jet Set," and I'm of mixed minds about it myself.
- 4/23/2012
- by Maureen Ryan
- Aol TV.
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