Norwegian cinema directors threatened to boycott comedy ahead of a planned VOD world premiere.
Plans to debut Ole Endresen’s Chasing Berlusconi (Jakten på Berlusconi) on VOD have been scrapped after Norwegian cinema directors declared they would boycott showing the film.
The horseracing comedy was set to become the first film to receive a VOD premiere ahead of a theatrical release and was set to be made available on TV2’s Sumo platform for 48 hours from Sept 5, ahead of its wide release this Friday (Sept 12).
The move had previously been approved by Norway’s largest circuit, Oslo Cinemas.
But following pressure from Norwegian cinema directors, Skistad and Sumo managing director Trond Kvernstrøm decided to cancel the plans.
“We wanted to try something new, but from the reaction this is obviously not possible,” said Kvernstrøm.
“Every year TV2 pays a lot of money for airing local films, but programming a new film two years after it has opened...
Plans to debut Ole Endresen’s Chasing Berlusconi (Jakten på Berlusconi) on VOD have been scrapped after Norwegian cinema directors declared they would boycott showing the film.
The horseracing comedy was set to become the first film to receive a VOD premiere ahead of a theatrical release and was set to be made available on TV2’s Sumo platform for 48 hours from Sept 5, ahead of its wide release this Friday (Sept 12).
The move had previously been approved by Norway’s largest circuit, Oslo Cinemas.
But following pressure from Norwegian cinema directors, Skistad and Sumo managing director Trond Kvernstrøm decided to cancel the plans.
“We wanted to try something new, but from the reaction this is obviously not possible,” said Kvernstrøm.
“Every year TV2 pays a lot of money for airing local films, but programming a new film two years after it has opened...
- 9/9/2014
- by jornrossing@aol.com (Jorn Rossing Jensen)
- ScreenDaily
Ole Endresen’s comedy will be available online a week before its theatrical release.
Ole Endresen’s horseracing comedy Chasing Berlusconi (Jakten på Berlusconi) is to become the first film in Norway to be made available to audiences before its theatrical release.
The film will be available for 48 hours on Norwegian TV2’s VOD-service, Sumo, from Friday (Sept 5) ahead of its theatrical release on Sept 12.
While Premium VOD release (simultaneous with theatrical) is not unusual in international markets, it is the first time in Norway that a distributor has included TV screenings in the marketing campaign for an upcoming film.
“We have had good experiences organising previews of new films in the cinemas, and wanted to try the concept through other channels,” said managing director Vibeke Skistad, of Euforia Distribution.
“TV2’s exposure of Chasing Berlusconi is worth a lot to us – we are going to reach out far better than we usually do – and it will...
Ole Endresen’s horseracing comedy Chasing Berlusconi (Jakten på Berlusconi) is to become the first film in Norway to be made available to audiences before its theatrical release.
The film will be available for 48 hours on Norwegian TV2’s VOD-service, Sumo, from Friday (Sept 5) ahead of its theatrical release on Sept 12.
While Premium VOD release (simultaneous with theatrical) is not unusual in international markets, it is the first time in Norway that a distributor has included TV screenings in the marketing campaign for an upcoming film.
“We have had good experiences organising previews of new films in the cinemas, and wanted to try the concept through other channels,” said managing director Vibeke Skistad, of Euforia Distribution.
“TV2’s exposure of Chasing Berlusconi is worth a lot to us – we are going to reach out far better than we usually do – and it will...
- 9/4/2014
- by jornrossing@aol.com (Jorn Rossing Jensen)
- ScreenDaily
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