Price Brothers, creators of digital audio advertising content using emerging technologies, today announced the launch of its Contextual Advertising service for podcast host-read ads.
This new offering improves podcast ads by leveraging dynamic targeting combined with voice cloning technology. The result are ads made more effective by adding context and relevance to heighten engagement.
“Research has shown that host-read ads in podcasts perform well,” said Dan Price, Partner, Price Brothers and sister company Oink Ink Radio. “Meanwhile, research has also shown that adding context to audio ads, such as localization, increases effectiveness. The hurdle has been scalability. And so we began experimenting with cloning.”
Price Brothers’ Contextual Ad Service provides advertisers the ability to serve dynamically ‘stitched together’ creative content, relevant to a listener’s specific context and environment, while adding scale achieved by utilizing synthesized voice. “It would be impractical for every podcast host engaged by a brand like Staples,...
This new offering improves podcast ads by leveraging dynamic targeting combined with voice cloning technology. The result are ads made more effective by adding context and relevance to heighten engagement.
“Research has shown that host-read ads in podcasts perform well,” said Dan Price, Partner, Price Brothers and sister company Oink Ink Radio. “Meanwhile, research has also shown that adding context to audio ads, such as localization, increases effectiveness. The hurdle has been scalability. And so we began experimenting with cloning.”
Price Brothers’ Contextual Ad Service provides advertisers the ability to serve dynamically ‘stitched together’ creative content, relevant to a listener’s specific context and environment, while adding scale achieved by utilizing synthesized voice. “It would be impractical for every podcast host engaged by a brand like Staples,...
- 3/6/2024
- Podnews.net
Jim Price, a former Detroit Tigers catcher who would go on to be the voice broadcasting the baseball games, died August 7. He was 81.
“All of us with the Detroit Tigers are deeply saddened to learn of Jim Price’s passing,” Tigers chairman and CEO Chris Ilitch said in a statement. “Jim was a champion on the field, in the broadcast booth, and throughout the community. That Jim was with the organization for much of his life, doing what he loved, is such a powerful sign of his dedication and loyalty to the Tigers and the city of Detroit.”
Ilitch continued, “Those are among the many reasons Jim was one of my mother and father’s favorite people, and they had such a strong relationship for many years. The thoughts of my family, and everyone across baseball, are with Jim’s wife, Lisa, and the entire Price family.”
Price was born on October 13, 1941, in Harrisburg,...
“All of us with the Detroit Tigers are deeply saddened to learn of Jim Price’s passing,” Tigers chairman and CEO Chris Ilitch said in a statement. “Jim was a champion on the field, in the broadcast booth, and throughout the community. That Jim was with the organization for much of his life, doing what he loved, is such a powerful sign of his dedication and loyalty to the Tigers and the city of Detroit.”
Ilitch continued, “Those are among the many reasons Jim was one of my mother and father’s favorite people, and they had such a strong relationship for many years. The thoughts of my family, and everyone across baseball, are with Jim’s wife, Lisa, and the entire Price family.”
Price was born on October 13, 1941, in Harrisburg,...
- 8/9/2023
- by Armando Tinoco
- Deadline Film + TV
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