New York -- FremantleMedia Enterprises is betting that parkour and freerunning, up-and-coming disciplines of urban gymnastics that have already attracted an online crowd, can draw a TV audience.
The company said Thursday that it has invested in and signed an exclusive partnership deal with Motion Inc., a specialist in the disciplines in the U.S., to grow the phenomena into global entertainment brands and league competitions.
FremantleMedia North America, the producer behind such TV hits as "American Idol" and "America's Got Talent," is already developing a TV series featuring parkour.
Parkour, first developed in France but now a growing phenomenon among athletic youths in many cities of the world, is defined as "getting somewhere quickly and efficiently using the human body," while freerunning is defined as "moving through your environment however you want, moving your way and following your own path."
The disciplines have also made appearances on the big screen,...
The company said Thursday that it has invested in and signed an exclusive partnership deal with Motion Inc., a specialist in the disciplines in the U.S., to grow the phenomena into global entertainment brands and league competitions.
FremantleMedia North America, the producer behind such TV hits as "American Idol" and "America's Got Talent," is already developing a TV series featuring parkour.
Parkour, first developed in France but now a growing phenomenon among athletic youths in many cities of the world, is defined as "getting somewhere quickly and efficiently using the human body," while freerunning is defined as "moving through your environment however you want, moving your way and following your own path."
The disciplines have also made appearances on the big screen,...
- 8/27/2009
- by By Georg Szalai
- The Hollywood Reporter - Movie News
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