The South Australian Tourism Commission has come under fire from MediaWatch for paying celebrities to tweet positive things about Kangaroo Island.
The ABC show last night revealed that celebrities including celebrity chef Matt Moran, Australian idol contestant Shannon Noll and TV presenter Sophie Falkiner have been paid to Spruik the destination.
The revelation comes one month after Satc launched a TV-led ad campaign for Kangaroo Island, created by Adelaide agency Kwp!.
MediaWatch came across an email circulated from a publicist, which read:
I have been contacted by South Australian Tourism and they are looking for high profile celebrities with a high twitter following to tweet about Kangaroo Island. They will pay $750 plus Gst for one tweet. They don’t want to tweet to appear endorsed, rather an organic mention, injecting your own personality into the tweet.
The Satc’s director of marketing communications David O’Loughlin confirmed to Mumbrella that...
The ABC show last night revealed that celebrities including celebrity chef Matt Moran, Australian idol contestant Shannon Noll and TV presenter Sophie Falkiner have been paid to Spruik the destination.
The revelation comes one month after Satc launched a TV-led ad campaign for Kangaroo Island, created by Adelaide agency Kwp!.
MediaWatch came across an email circulated from a publicist, which read:
I have been contacted by South Australian Tourism and they are looking for high profile celebrities with a high twitter following to tweet about Kangaroo Island. They will pay $750 plus Gst for one tweet. They don’t want to tweet to appear endorsed, rather an organic mention, injecting your own personality into the tweet.
The Satc’s director of marketing communications David O’Loughlin confirmed to Mumbrella that...
- 4/23/2012
- by Robin Hicks
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.