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- DirectorBeomjin J.StarsBlackpinkKim JisooJennie Kim"Whistle" is the debut single of South Korean girl group Black Pink. The music video for "Whistle" was directed by Beomjin J of VM Project Architecture, who also directed "Monster" by Exo and "The 7th Sense" by NCT U. The video was released on Black Pink's official YouTube channel on August 8, 2016. The video went viral soon after it was uploaded, surpassing ten million views within five days.
- DirectorSeo Hyun-SeungStarsBlackpinkKim JisooJennie Kim"Playing with Fire" is a song by South Korean girl group BLACKPINK. It was released on November 16, 2016 as the title track for the group's second single and first extended-play (EP) "Square Two," by YG Entertainment and distributed by KT Music. The lyrics were written by Teddy and the music was composed by Teddy and R.Tee. The music video for "Playing with Fire" was directed by Seo Hyun-seung, who previously worked with the group and directed the music video for "Boombayah", and it was released on Black Pink's official YouTube channel at midnight on November 1, 2016 KST. BLACKPINK also released the dance practice video for "Playing With Fire" on their official YouTube channel on November 4, 2016. It was choreographed by Kyle Hanagami, who had worked with them for "Boombayah" from their previous single "Square One".
- DirectorHan Sa MinStarsBlackpinkKim JisooJennie Kim"Stay" is a song by South Korean girl group Black Pink. It was released on November 1, 2016 from Square Two by YG Entertainment and distributed by KT Music. The lyrics were written by Teddy Park and the music was composed by Seo Won Jin. The music video for "Stay" was directed by Han Sa Min, who previously directed "Gotta Be You" by 2NE1 and "Sober" by Big Bang. It was released on Black Pink's official YouTube channel at midnight on November 1, 2016 KST.
- DirectorSeo Hyun-SeungStarsBlackpinkKim JisooJennie KimAs If It's Your Last isn't just a music video, it's a cultural reset, a reason to breathe, and an escape from this cruel world. It's an art form, the first gift you open on christmas, a hug from a loved one. It's everything you've ever wanted, and everything you'll ever need.
- DirectorSeo Hyun-SeungStarsBlackpinkKim JisooJennie KimMusic video for Blackpink's "Ddu-Du Ddu-Du"
- DirectorSeo Hyun-SeungStarsBlackpinkJennie KimKim JisooMusic video for Blackpink's "Kill This Love"
- DirectorSeo Hyun-SeungStarsBlackpinkKim JisooJennie Kim"How You Like That" by BLACKPINK is a powerful anthem of self-confidence and self-assertion. The song depicts BLACKPINK's journey to success amidst challenging circumstances and encourages listeners to never give up and to remain true to themselves. The lyrics speak to obstacles faced and how BLACKPINK persevered and encourages fans to do the same. The song is a defiant, empowering celebration of strength and perseverance in the face of adversity. Ultimately, "How You Like That" serves as an ode to those who, against all odds, reach their goals and defy those who dare to stand in their way.
- DirectorSeo Hyun-SeungStarsBlackpinkSelena GomezKim JisooMusic video for Blackpink and Selena Gomez's "Ice Cream"
- DirectorSeo Hyun-SeungStarsBlackpinkKim JisooJennie KimMusic video for Blackpink's "Lovesick Girls"
- DirectorSeo Hyun-SeungStarsBlackpinkKim JisooJennie KimThe music video for "Boombayah" was directed by Seo Hyun-seung, and it was released on Black Pink's official YouTube channel on August 8, 2016. As of November 24, 2016, "Boombayah" has accrued 68 million views. All of Black Pink's live performances have each over one million views, the highest being their debut stage for "Boombayah" on SBS's Inkigayo with over ten million views. "Boombayah" also became the fastest debut music video to achieved 50 million views on YouTube of any K-pop act, with nine weeks after release. On January 31, 2017, the music video for "Boombayah" hit 100 million views on YouTube, which makes Black Pink the fifth K-pop girl group to reach 100 million views, as well as the fastest debut music video of any K-pop act to reach this milestone. As of October 2017 the music video has reached over 240 million views.
- StarsRoséThe song "On The Ground" by ROSÉ is about appreciating the small, everyday things in life and finding contentment within oneself rather than trying to attain external validation or material possessions. The singer reflects upon how she used to want a lot of things that she now realizes are meaningless. She sings that she's been reflecting on her life and has realized that everything she needs is on the ground - not in the clouds in the form of fame and wealth. The key message of the song is to live in the present and appreciate the simple joys of life - because after all, "everything you need is on the ground."
- StarsRosé
- DirectorHan Sa MinStarsJennie KimThe song "SOLO" by JENNIE is about the power of independence and self-love following a breakup. The lyrics describe the post-breakup stage where the singer has had enough of the troubles and stress of the relationship and decides to detach herself from it. She is no longer amused by the little things her partner does and is tired of putting up a fake front of being okay with it. Jennie sings about the impact of the relationship on her and how she no longer feels any excitement or value in it, calling it a love story without any meaning. She is not sorry for her decision, as her partner did not understand her or make her happy. The chorus emphasizes the title "SOLO" affirming the fact that she is okay with being alone and is now shining brightly as a confident solo person. In the second verse, she talks about how she used to be his girl, but now she is on top of the game and is looked up to as the greatest of all time (GOAT). The singer declares her independence and focuses on herself, conveying that she no longer has time for other people's troubles, and she is now only looking out for her best interests. Overall, "SOLO" is an empowering song that encourages individuals to focus on themselves and their independence. The song values the power of self-love and the freedom that comes with it.
- DirectorJay MartinStarsShawn MendesOfficial music video for "In My Blood" by Shawn Mendes.
- DirectorBardia ZeinaliStarsShawn MendesOfficial music video for "If I Can't Have You" by Shawn Mendes.
- DirectorDave MeyersStarsShawn MendesCamila CabelloRebecca Gabrielle GomezShawn Mendes and Camila Cabello star in their steamy-new music video for "Señorita" where they find true love between each other.
- DirectorRyan PallottaStarsFrankie DunneEllie Stuart HunterSusan M. JacobsThis music video is about this guy named, Shawn Mendes who is so in love with his neighbor. But this neighbor has a boyfriend already that is why Shawn is saying I know I can TREAT YOU BETTER that he can to this girl to let her know that he can treat her better.
- DirectorJay MartinStarsShawn MendesThe clip begins with Mendes driving his car into an abandoned parking lot where he gets out and begins singing the song's verses. As he does an invisible force or a ghost is knocking him over in various ways. As the song goes on the force or ghost gets more vicious and slams his head into his car window. Mendes regains strength and runs through the parking lot but the force or ghost knocks his body into a wall where he goes to a bathroom to wash off his disabled face but after rinsing it finds that it has gone back to normal.
- DirectorJay MartinStarsEllie BamberShawn MendesThe clip, filmed in Paris, Amsterdam and the United Kingdom, sees Mendes and his love interest (played by actress Ellie Bamber) exploring Europe while the singer is out on tour. The couple races through transportation hubs, ride trains and trek along the coastline.
- DirectorMatty PeacockStarsShawn MendesOfficial music video for "Wonder" by Shawn Mendes.
- DirectorMatty PeacockStarsShawn MendesMusic video for Shawn Mendes and Tainy's "Summer of Love"
- DirectorSeo Hyun-SeungStarsLalisa ManobanThe song "LALISA" by LISA is a self-empowerment anthem that celebrates the power of the singer's unique identity and individuality. The lyrics emphasize the idea that anyone can achieve great things if they have the right attitude. The song calls on listeners to recognize the singer's name and make it known, in order to affirm the singer's worth and make it clear that she is not afraid of being the loudest in the room. The message of the song is that if you believe in yourself and have the courage to stand out from the crowd, you will succeed.
- DirectorColin TilleyStarsJustin BieberShawn MendesOfficial music video for "Monster" by Shawn Mendes & Justin Bieber.
- DirectorJay MartinStarsAlisha BoeShawn MendesRiRiaOfficial music video for "Lost in Japan" by Shawn Mendes and Zedd.
- DirectorJay MartinStarsShawn MendesIt features Mendes singing, switching between him drowning in a locked car in the ocean and him performing the song with instruments in a warehouse shot at TriBro Studios.
- DirectorRyan PallottaStarsShawn MendesCamila CabelloOfficial music video for "I Know What You Did Last Summer" by Shawn Mendes and Camila Cabello.
- DirectorWoogie KimChoi Yong-seokStarsBTSJinSUGAReleased through Big Hit Music and Sony Music as a stand-alone single. The song was also included as part of the CD release of the group's previous single "Butter", and is the band's 3rd English-language single.
- DirectorChoi Yong-seokStarsBTSj-hopeJiminThe song "Butter" by BTS is a celebration of the power of swagger and self-expression. The lyrics suggest that the artist is asserting their own confidence, style, and individualism, with references to being "smooth like butter" and having the "superstar glow." The song also speaks to the power of the almighty "beat," urging listeners to "sidestep" to the rhythm and encouraging them to express themselves without fear of judgment. Ultimately, "Butter" encourages people to embrace their own self-confidence, style, and individualism as they enjoy music.
- DirectorChoi Yong-seokStarsBTSJungkookRMDynamite is the 7th English digital single by BTS and 2nd song fully recorded in English.
- DirectorIsaac RentzFrank BorinStarsLuke HemmingsAshton IrwinCalum HoodThis new rock band is taking the world by surprise with their new hit, "She Looks So Perfect." Watch as the band perform and people have fun in just their American Apparel Underwear.
- DirectorIsaac RentzStarsLuke HemmingsAshton IrwinCalum HoodThe rock band 5 Seconds Of Summer are back, this time with a sad and thoughtful song. Watch as the band shows you how their life was like before they became celebrities.
- DirectorJames LareseStars5 Seconds of SummerMichael CliffordLuke HemmingsIn the official music video for "Want You Back", the members of 5 Seconds of Summer perform the song in separate, small rooms, while defying gravity.
- DirectorThibaut DuverneixStars5 Seconds of SummerMichael CliffordLuke HemmingsOfficial music video for "Teeth" by 5 Seconds of Summer.