Hallmark's Christmas offerings have always been a mixed bag. Some are good, some are lacklustre or even bad and some are somewhere in between. 'Snow Bride's' premise could have gone either way in execution. It could either have been a heart-warming, feel-good sort of Christmas film with a real feel for the festive season and better than average acting or it could be charmless and mean-spirited with a lot of predictability and characters not easy to get behind.
'Snow Bride' fortunately is one of the good Hallmark offerings, definitely among the better ones seen as part of my festive Hallmark/Lifetime etc. quest that started around November last year with a lot of spare time on my hands. It is not perfect and reading the synopsis part of me was preparing to not like it as it didn't sound promising at the start and neither did the lead character. Am very glad about giving it a chance without too much prejudice.
It doesn't contain any surprises or much new, if you are familiar with the festive Hallmark formula you have a pretty good idea how things are going to go and map out.
Also didn't find Greta likeable at first, am aware that's the intention at first but she comes over initially as very obnoxious and representative of what really irks me regarding the media and journalism, what her job does is pretty much faithful to what that particular profession does in real life but somehow it didn't sit right with me and felt a little overplayed.
Once 'Snow Bride' gets going, being a film that also takes time to find its footing, and Greta starts to grow as a character, it becomes a better film with enough of what Christmas films should be like. The production values are very pleasing to look at, nice use of locations slickly shot. The music captures the Christmas feel very well and is not near as over-scored or intrusive as too many of later Hallmark films. The script has moments of cheese, but mostly flows nicely and has a light-hearted and sweet tone without being sugary.
Despite the predictability, the story does have a good deal of charm, is light on its feet and warms the heart. Much of the pace doesn't drag and the characters are generally not one that bored or irritated me, despite not warming to Greta straightaway. Nice to see characters that actually show growth. The acting is better than average, with solid supporting turns and very engaging lead performances in particularly Katrina Law, who essentially is the film. The chemistry between the actors has spark and the love and conflict are done believably.
Summing up, surprisingly good. 7/10
