Cha Hae-In’s uncanny ability to smell mana is often subject to jokes within the Solo Leveling fandom. In fact, it is her nasal sensitivity that is attributed as a major factor behind why she liked Song Jinwoo. But a sudden collaboration of the anime with a renowned brand has made Solo Leveling fans recreate a popular meme.

Sung Jinwoo’s secret to smelling like the Shadow Monarch is revealed | Credit: A-1 Pictures

Axe is a renowned brand of male grooming products that has often made collaborations with artists, singers, rappers, and at times, fictional characters. And this time, the target is Solo Leveling’s Sung Jinwoo.

Axe Perfumes gives a shout-out to Solo Leveling Cha Hae-in and Sung Jinwoo’s adorable scene in Solo Leveling manhwa | Credits: D&c Media, Tappytoon

In a recent tweet, Axe, the brand for body sprays, deodorants, and perfumes, mentioned Solo Leveling. The tweet...