Imax Lands Biggest Contract in Four Years With China’s Hengdian
Chinese movie conglomerate Hengdian Films has inked a contract to fit Imax with Laser premium large format screen systems at 20 of its cinema locations. The order is the Imax’s largest recorded during the past four years.
Hengdian Films is a pre-existing Imax client and the new deal will expand its Imax screen count to 27 when completed. The new laser screens will be located at Jingdezhen, Ulanqab and Zhangjiakou, all first-ever cities in China for Imax. Hengdian will also add Imax screens in new locations within Hangzhou, Guangzhou, Chengdu, Jiujiang, Hohhot and Yangzhou. Others have yet to be clarified.
China is already Imax’s largest single market worldwide by screen numbers. At the end of 2022, it had 794 screens in operation. That compares with 441 in North America.
The Imax Corp. parent company recently attempted to take private its Hong Kong-listed Imax China subsidiary, whose shares have sunk since an IPO in...
Hengdian Films is a pre-existing Imax client and the new deal will expand its Imax screen count to 27 when completed. The new laser screens will be located at Jingdezhen, Ulanqab and Zhangjiakou, all first-ever cities in China for Imax. Hengdian will also add Imax screens in new locations within Hangzhou, Guangzhou, Chengdu, Jiujiang, Hohhot and Yangzhou. Others have yet to be clarified.
China is already Imax’s largest single market worldwide by screen numbers. At the end of 2022, it had 794 screens in operation. That compares with 441 in North America.
The Imax Corp. parent company recently attempted to take private its Hong Kong-listed Imax China subsidiary, whose shares have sunk since an IPO in...
- 19/10/2023
- di Patrick Frater
- Variety Film + TV
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