Space Marine 2: Saber Admits Their Whole Business Model Runs on ‘Fomo’
The release of Warhammer 40K: Space Marine 2 has been a game-changing moment for developer Saber Interactive. With a record-breaking launch, selling over two million copies in just two weeks, the game’s success has far surpassed expectations.
Saber struck gold with Space Marine 2| Image Credit: Saber Interactive
As the team enjoys the post-launch success, they’ve begun sharing more about the strategies behind the game’s design and its future updates. Saber’s Chief Creative Officer, Tim Willits, has revealed that much of the company’s strategy revolves around capitalizing on the “fear of missing out” (Fomo).
Space Marine 2’s Unprecedented Success Should Be The Sign of a Bright Future
Fomo has proven to be an immensely effective tool in modern gaming. Saber Interactive has leaned on this strategy to fuel player engagement and monetization. Tim Willits brought Fomo up when talking to IGN about the game’s post-launch success.
Saber struck gold with Space Marine 2| Image Credit: Saber Interactive
As the team enjoys the post-launch success, they’ve begun sharing more about the strategies behind the game’s design and its future updates. Saber’s Chief Creative Officer, Tim Willits, has revealed that much of the company’s strategy revolves around capitalizing on the “fear of missing out” (Fomo).
Space Marine 2’s Unprecedented Success Should Be The Sign of a Bright Future
Fomo has proven to be an immensely effective tool in modern gaming. Saber Interactive has leaned on this strategy to fuel player engagement and monetization. Tim Willits brought Fomo up when talking to IGN about the game’s post-launch success.
- 25/09/2024
- par Daniel Royte
- FandomWire
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