15 Super Bowl Commercials That Shook the Big Game
The secret of the Super Bowl: It’s far easier to score a touchdown in the Big Game than it is for advertisers to do the same in the commercial time that surrounds it.
With the event about to debut its 53rd edition, longtime viewers might just think they can devise a Super Bowl ad as easily as any creative toiling away at one of the nation’s big ad agencies. Sign an A-list or D-list celebrity. Come up with kooky joke or jaw-dropping surprise. Licence bubbly pop song. Figure out a way to get people talking about all of it on social media ten days to two weeks before kickoff. Et voila!
Making a truly memorable Super Bowl ad, as it turns out, means clearing a higher bar. We’ve come here today to celebrate advertisers who have done just that.
What follows below isn’ t a list of...
With the event about to debut its 53rd edition, longtime viewers might just think they can devise a Super Bowl ad as easily as any creative toiling away at one of the nation’s big ad agencies. Sign an A-list or D-list celebrity. Come up with kooky joke or jaw-dropping surprise. Licence bubbly pop song. Figure out a way to get people talking about all of it on social media ten days to two weeks before kickoff. Et voila!
Making a truly memorable Super Bowl ad, as it turns out, means clearing a higher bar. We’ve come here today to celebrate advertisers who have done just that.
What follows below isn’ t a list of...
- 28/01/2019
- par Brian Steinberg
- Variety Film + TV
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