Jukin Launches Fourth Ott Brand, ‘WeatherSpy’, A Hip Weather Hub Targeting Cord Cutters
User-generated video powerhouse Jukin Media is launching today a new streaming brand that will live exclusively on smart TV platforms.
WeatherSpy, an ad-supported, weather-centric programmer aimed at younger cord-cutters, will live exclusively on Samsung TV Plus, Vizio, and Xumo as each Ott platform's first 24/7 weather-centric channel.
“The traditional TV weather viewer is generally older and not digitally native. Our goal with WeatherSpy is to reimagine what a weather network could be and make it more fun and appeal to a younger demographic,” Cameron Saless, Jukin's chief business officer, said in a statement. “Through WeatherSpy, we aspire to appeal to a new generation of cord-cutters and cord-nevers, and fill a void on the top ad-supported linear streaming platforms and on social media.”
WeatherSpy will feature 13 series at launch with programming that explores global weather patterns and phenomena, out-of-the-ordinary outdoor jobs, and the best places to travel. One show, the Jukin-produced ViralWid,...
WeatherSpy, an ad-supported, weather-centric programmer aimed at younger cord-cutters, will live exclusively on Samsung TV Plus, Vizio, and Xumo as each Ott platform's first 24/7 weather-centric channel.
“The traditional TV weather viewer is generally older and not digitally native. Our goal with WeatherSpy is to reimagine what a weather network could be and make it more fun and appeal to a younger demographic,” Cameron Saless, Jukin's chief business officer, said in a statement. “Through WeatherSpy, we aspire to appeal to a new generation of cord-cutters and cord-nevers, and fill a void on the top ad-supported linear streaming platforms and on social media.”
WeatherSpy will feature 13 series at launch with programming that explores global weather patterns and phenomena, out-of-the-ordinary outdoor jobs, and the best places to travel. One show, the Jukin-produced ViralWid,...
- 2020-07-14
- par Geoff Weiss
- Tubefilter.com
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