Exclusive: Following another successful year, Loki and Doctor Strange in the Multiverse of Madness scribe Michael Waldron is launching a new feature film and TV production company, Anomaly Pictures, with his producing partner Adam Fasullo.

The duo says their new banner believes that popcorn entertainment can also be prestige entertainment, and at the heart of every project lies the question: What if this was good?

The launch comes on the heels of Waldron renewing his overall deal with Disney and Marvel Studios, where he has seen hits as creator, writer and executive producer of Loki (with Season 2 premiering this year) and as writer of the Doctor Strange sequel, which became Marvel’s top-grossing film of 2022. He also recently was tapped to pen Marvel’s Avengers: Secret Wars.

As for how the company came together, Waldron and Fasullo first met and became fast friends developing and setting up the acclaimed series Heels at Starz.