What a difference a week makes.

As of March 19, neither Patrick Schwarzenegger nor Sam Nivola was predicted to land an Emmy nomination for the third season of The White Lotus., according to the official Gold Derby odds. But following last weekend's highly publicized storyline, in which their respective brother characters engaged in sexual activity while on an overnight trip, both have climbed dramatically in odds for Best Supporting Actor in a Drama Series. Schwarzenegger (as alpha male Saxon Ratliff) has entered the top seven and Nivola (as introverted Lochlan Ratliff) is now in our top 15.

Does that mean incest is in?

Not necessarily. Schwarzenegger and Nivola's parallel ascension in the category could be nothing more than our Emmy pundits updating their predictions in the wake of an all-out media ambush by the two actors. Schwarzenegger and Nivola are absolutely everywhere right now — red carpets, talk shows, social media, industry panels...