Marvel Rivals by NetEase features popular Marvel characters with unique designs, including Spider-Man. Fans have praised the new Spider-Man design shown in the Closed Beta for feeling more true to the character, with improved details like web patterns and red emblems. NetEase Games swiftly updated Spider-Man's design between the Closed Alpha playtest in May 2024, and the Closed Beta in July 2024.

NetEase's 6v6 co-op title, Marvel Rivals, features a roster of Marvel characters from across the Avengers, X-Men, Guardians of the Galaxy, and more, along with characters who haven't been portrayed as often in mainstream media, such as Luna Snow, Magik or Jeff the Shark Dog as they battle their way through various alternate dimensions and timelines. Recently, the game has provided a better look at some of Marvel's most popular superheroes, including Spider-Man, through character trailers, but the version that appeared in the recent Closed Beta didn't look the same...