Famous Birthdays is bringing in a new executive.

Zach Ferraro, who’s been Head of Strategic Partnerships at creator services company Fourthwall since 2021, will join to lead Famous Birthdays Pro, the site’s premium subscription that offers access to more data about content creators.

Founded in 2012 by Evan Britton, Famous Birthdays is a compendium of bite-size profiles covering thousands of content creators and traditional celebrities–a self-described “Wikipedia for Generation Z.” Profiles tend to start with creators’ birthdays and ages, but also collect trivia about them, like when they first started uploading content, if any of their family members are involved in their content, what their favorite things are, whether they’ve launched any businesses, and more.

“The goal of my career is to provide value across the creator industry. I have felt great about that at Fourthwall, and the opportunity to do that at Famous Birthdays seems guaranteed,” Ferraro tells Tubefilter.