
Ad-tech startup LiveRead.io launches podcast advertising order management platform

Today, LiveRead.io announced the launch of its pioneering order management ad-tech platform for podcast creators and networks, brands, and advertising agencies. The software integrates a number of processes into a centralized database to simplify every aspect of video and audio podcast advertising thus boosting efficiency, lowering operating costs and reducing errors.
One case for a mid-size podcast network demonstrated that LiveRead decreased time spent on accounts receivable and accounts payable by 88%. LiveRead also identified and prevented errors totaling 1.67% of the company’s annual revenue. This resulted in an Roi of 453.33%, and this figure doesn’t even include the time saved on administrative tasks through the platform.
“LiveRead has simplified all of our campaign management pain points. It’s super intuitive and easy to use,” said Jamiel Hibbert, Head of Partnerships at Flagrant Media Group.
LiveRead’s comprehensive offering streamlines creating media plans and insertion orders, automates ad copy delivery...
One case for a mid-size podcast network demonstrated that LiveRead decreased time spent on accounts receivable and accounts payable by 88%. LiveRead also identified and prevented errors totaling 1.67% of the company’s annual revenue. This resulted in an Roi of 453.33%, and this figure doesn’t even include the time saved on administrative tasks through the platform.
“LiveRead has simplified all of our campaign management pain points. It’s super intuitive and easy to use,” said Jamiel Hibbert, Head of Partnerships at Flagrant Media Group.
LiveRead’s comprehensive offering streamlines creating media plans and insertion orders, automates ad copy delivery...
- 24/8/2023
- Podnews.net
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