Paramount Global’s streaming service Paramount+ will launch the “Basic Plan,” its first mobile-only plan, in Brazil and Mexico on April 18 as it looks to broaden its potential consumer reach with a lower-priced offering in markets with high smartphone usage.

“This new offering is part of our broader strategy to scale Paramount+,” Marco Nobili, executive vp and international general manager for Paramount+, said on Thursday. “With multi-tier pricing options, Paramount+ will reach even more subscribers by fitting diverse customer choices and grow our global direct-to-consumer distribution. With mobile entertainment consumption increasing around the world, a mobile-only option will make our slate of programming more accessible to our audiences in mobile-first countries.”

The move takes a page from the playbook of Netflix, which launched its first mobile-only plan in India in 2019 before rolling it out in other markets in Asia and beyond.

In Mexico, the Paramount+ mobile-only service will be prized...